Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
Tag: Billups
Billups OOH Map – Driving and Walking Traffic is Up in US Markets
Out-of-home (OOH) managed service and ad tech company Billups has released a proprietary interactive OOH exposure map that tracks week-by-week comparisons of consumer movement and exposure in major U.S. markets including New York, Los Angeles, Chicago and San Francisco. The map uses proprietary mobile data modeling to study audience and […]
Billups: Hyperlocal Traffic is the New Normal
NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. businesses from January 01, 2020 through March 15th, 2020. The analysis monitored consumer movements to […]
Billups Acquires MacDonald Media
(NEW YORK, NY – March 12, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in OOH, has acquired MacDonald Media. Billups offers services including strategic planning, buying, printing and brand experiences and is headquartered in Portland, Oregon. The acquisition closely follows Billups’ purchase of […]
Top 10 Quotes from the 2019 OAAA Convention
Here are the top 10 quotes Insider heard at the OAAA 2019 convention. OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH. The OOH industry would in no way be where it is today without […]
Top OOH Specialists to Discuss Planning, Buying Strategies at #OOH2019
Executives from Leading OOH Buying Firms Talk Big Brands March 6, 2019 (Washington, DC) – Executives from out of home (OOH) advertising specialist firms will serve on a panel at the OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas. Leaders from Billups, […]
Holiday Spirit: Helping Stott Outdoor Employees
Donations from every corner of the billboard industry met an ambitious GoFundMe goal to help employees of Stott Outdoor Advertising who lost homes to wildfire. Insider thanks its readers for supporting this worthy cause. After wildfire burned homes of seven Stott employees November 8, General Manager Jim Moravec created a […]
Ben Billups: Out of Home is Right Place, Right Time, Right Message
Ben Billups was interviewed on Zach Hyder’s Dendrocast podcast last week. Here are some of the highlights. On why he entered the out of home business. Creativity. Technology. Real Estate. All three coming together to create an open canvas. On whether out of home can improve its 4% share of […]
Out of the office: Billups Partner/Chief Strategy Officer Makes Art
Billups Partner/Chief Strategy Officer Rick Robinson makes art: “OOH is a human instinct. We are visual at our core, we’re aggressive about it and it’s in our nature to mark space. As an expression of that DNA I’ve been a steel sculptor for 25 years. Have had the very good […]
5 Trends in 2018 That Are Changing the OOH Experience
Billups provides an article to Medium with their thoughts on how the Out of Home industry is trending as we look at 2018 and beyond. In particular, they address through the question of “Why is OOH succeeding where others are failing?”, citing Magna Global forecasting a 3% increase for OOH in 2018 […]
