Billups Partner/Chief Strategy Officer Rick Robinson makes art: “OOH is a human instinct. We are visual at our core, we’re aggressive about it and it’s in our nature to mark space. As an expression of that DNA I’ve been a steel sculptor for 25 years. Have had the very good […]
Tag: Billups
5 Trends in 2018 That Are Changing the OOH Experience
Billups provides an article to Medium with their thoughts on how the Out of Home industry is trending as we look at 2018 and beyond. In particular, they address through the question of “Why is OOH succeeding where others are failing?”, citing Magna Global forecasting a 3% increase for OOH in 2018 […]
A Buyer’s Journey in Out-of-Home Advertising
Last week Ana Gaona of Measurence interviewed out of home buyer Kristi Vivian of Billups. Insider is republishing the article because it’s important for out of home operators to understand how buyers think. Thanks Ana for permission to republish. By Ana Gaona, Measurence Blog “Unlike other mediums, Out-of-home has seen growth […]
The Value of a Buck
Billups, on their web page, explain that they are the ones agencies and brands call to make amazing happen. Below is a short video they produced on the power of OOH and their thoughts on the value of Out of Home Media. https://vimeo.com/216539692 [wpforms id=”9787″] Paid Advertisement