By Mike Donaldson, CGO BillboardPlanet This year has been a whirlwind for the Out-of-Home industry, filled with announcements, conferences, presentations, and gatherings. Operators, suppliers, and tech innovators have been coming together to exchange stories, share visions, discuss best practices, and most importantly, network. As the oldest form of media, we […]
Merging offline and online to create synergies, unique experiences and value for companies and end users is a hot topic across many industries. It is not always easy to accomplish. In OOH, digital is one of the driving forces of our industry, however, with the majority of the signs in […]
Insider is continually amazed at how technology benefits Out of Home. It also changes at lightning speed and we need to have operating platforms that can keep pace. We asked Mike Donaldson, Chief Growth Officer, at BillboardPlanet to provide his perspective on 2023 and a look ahead to the new […]
Insider caught up with Mike Donaldson at Billboard Planet to talk about management features of their Quantum system. Mike, you talk about the importance of an OOH owner analyzing the profitability of their inventory. Can you provide some detail on that concept? As an operator of several billboard companies in […]
You may have noticed that we have a new advertiser, BillboardPlanet. Insider had a chance to talk with Mike Donaldson, Director of Business Development, about what BillboardPlanet has been up to and their Quantum operating platform. Mike, long time no see. Tell us what has BillboardPlanet has been up to? […]
