Tag: billboard creative

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]

Daily Billboards 3 of a kind – Statue of Liberty

Last month Daily Billboard Blog shined a spotlight on L.A.’s iconic Hollywood Sign, but this month I thought I’d take a look at three treatments featuring another national monument, New York’s Statue of Liberty. A gift to America from France, this giant symbol of enlightenment has been a towering beacon of freedom, acceptance […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer makes recommendations on how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]

The Bobby Bones Billboard Stunt

Yesterday Insider talked about a  billboard publicity stunt that backfired.  Here’s a billboard publicity stunt which was effective. Bobby Bones is host of a nationally syndicated country music radio program.  He devoted his April 26 podcast to describing a billboard stunt to promote his podcast.  In 2014 Bobby anonymously spent $13,000 […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer makes recommendations on how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer makes recommendations on how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]

McDonalds Weather-Related Digital Campaign

London, UK (26 April 2018) – Today, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons […]

Billboards Celebrate Women’s Achievements

By Rainbow Kirby-Stearns, Director, Corporate Communications and Marketing, Clear Channel Outdoor At Clear Channel Outdoor, one of the most fulfilling aspects of my role in corporate communications is bringing light to social causes through the lens of the outdoor screen. In today’s attention-deprived society and fragmented media landscape, billboards can’t be […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]