Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is […]
Several creatives who were interviewed at the Cannes Festival three weeks ago mentioned The March for Giants as an outstanding out of home campaign which took advantage of a couple strengths of digital billboards: interactivity and worldwide reach. The campaign was designed by the London’s 18 Feet & Rising to […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
We wrote Tuesday about the Outfront/American Royal billboard campaign which has inflatable ribs. Here’s a one minute video showing the installation together with some priceless bystander reactions. Come see the World's Largest Rack of Ribs on I-35 south of downtown! Then Live LARGE Sept. 1-3 at the Speedway #AR2017BBQ @SmithfieldBrand […]
OUTFRONT Media and The American Royal, the largest BBQ competition in the world, have deployed a billboard featuring giant inflatable ribs dripping sauce onto a car sitting below the advertisement – a truly mouth-watering and eye-catching sight for passerbys! The billboard prop, which is 50 feet wide by 8 feet […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
This week’s billboard creative tips come from Colton Tollett is Social Media Manager at Billboards Etc. Last week Colton wrote about common billboard design mistakes. This week he talks about making social media part of billboard design. It can often seem like the traditional advertising of billboards and the ever changing […]
This week’s Billboard design tips come from Penneco Outdoor’s blog. They’ve written a brilliant article on choosing the best color for your billboard. Insider thanks Penneco for permission to publish. Want to design an outdoor ad that really stands out? Using the right colors for your billboard can make a […]
You know a billboard has been noticed when it attracts pranksters. We’ve written before about this Lamar Kansas City Royals billboard which includes a 14 foot foam player. KSHB reports that last Wednesday night vandals cut five bolts and removed the 150 pound, $7,500, foam player from the board. The […]
