Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
In two weeks I will be attending the OAAA show March 27-29 in Nashville. Here are some of the events I’m looking forward to. My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage. Anna Bager’s […]
What can the industry do to help make digital billboards more community friendly? That question has been on the mind of Media Resources’ Chief Product Architect, Cheng Qian, for years. Digital Billboards have proven very effective, dynamic tools to connect people with products, services, and information. However, the use of […]
Meadow Outdoor has constructed Ontario, Oregon’s first digital billboard. The sign is on East Idaho Avenue. One side is digital and the other is static. The project took a year to permit and plan. Insider’s take: A one side static, one side digital billboard isn’t a bad thing. In 2017 […]
Lamar’s Bill Ripp has installed over 2,500 digital displays across a 14 year span. At Lookout2017 Ripp said that even though Lamar has gotten quite good siting digital billboards, he still has to relocate some every year due to a lack of financial performance. Insider talked with Ripp about why digital […]
Lamar’s Bill Ripp spoke on siting digital billboards at Lookout2017. Ripp is VP Digital Development at Lamar Advertising. He’s also the Chair of the OAAA Digital billboard committee. Ripp’s had a hand at installing 2,000 digital billboards during his 18 years at Lamar. Here are some highlights of his talk […]
