Today’s podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising. Here are some highlights. How did you get involved in studying out of home advertising? The short answer is that my dissertation […]
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. [wpforms id=”9787″] Paid Advertisement
The OAAA has been emphasizing attribution research this year. The idea is to provide hard data to out of home buyers on how out of home advertising influences consumer behavior. The OAAA hired Rick Wilson, Associate Professor of Texas State University, San Marcos to review the data. Here are the […]
