WASHINGTON D.C. (October 15, 2020) – The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages […]
WASHINGTON, D.C. (October 5, 2020)—The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced that Christina Radigan is being appointed Chief Marketing Officer, reporting to OAAA President and CEO Anna Bager. Starting the role later this month, […]
Jonathan Gudai reaffirmed on the Sept 9 Billboard Insider podcast that the US out of home programmatic spend would double in 2-4 years. On last week’s DMEXO panel titled The Future of Urbanization and How OOH Advertising Makes Cities Better OUTFRONT CEO Jeremy Male said that programmatic out of home […]
Anna Bager OAAA President & CEO There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are […]
OAAA President and CEO Anna Bager was on the Local marketing trends podcast last week. Some of her comments. On recovering from the pandemic We really retained traffic very well. It wasn’t like people weren’t allowed to go out of their houses. No…they were still going out of certain things. […]
How do you define out of home? OAAA President & CEO Anna Bager was asked to define out of home on the June 30 R&B SmallBiz Show and she said this: Out of home advertising? When I get the question what it is I usually say that it’s everything that’s […]
Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators. It’s free to any billboard operator. A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]
OAAA CEO Anna Bager did a thoughtful interview this week with Tom Goddard the Chairman of Ocean Outdoor and President of the World Out of Home Organization. Goddard is bullish on out of home, bullish on vinyl and he thinks there are private equity opportunities in Latin America, China and […]
Join OAAA and Geopath for a Virtual Independent Operators Seminar on Wednesday, July 22 from 2 – 4 PM eastern. Hear from industry experts as they discuss topics important for running a successful OOH company in today’s turbulent media business. The seminar will feature several short but content rich sessions […]
After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his […]
