Billboard Insider is saddened by Andrea Messimer’s death. We will miss her. Her smile brightened every OAAA/Geopath convention and Andrea was the sort of person who could communicate a smile over the phone or via the keyboard. Andrea worked in the out of home business for more than 20 years […]
By Andrea Messimer-Henley In early March we all felt the impact of COVID19, there isn’t a single person that wasn’t affected in some way shape or form. I began to reflect on what I learned growing up in the grocery business that people need food in every circumstance and no one […]
Today’s podcast guest is Andrea Messimer Henley talks about how to sell out of home. Andrea is Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. Bulletins are larger…poster showings get more local penetration…A bulletin is like you use a hose to water […]
How do you find good out of home advertising employees when unemployment is at a 50 year low? Three ideas. Use Your Billboards “How do billboard companies advertise billboard jobs? Billboards” says the headline of a Statesman article on how Reagan Outdoor is advertising for installers on its billboards in […]
Adomni Sr Director of Sales Andrea Messimer Henley appeared on the Financially Speaking podcast in June. Some of the highlights. On Adomni’s business model: What we’re doing at Adomni is offering sort of an MLS-list-your-billboard-inventory so its affordable, it’s easy to buy and it’s all in one platform… On entering […]
Insider wrote yesterday that right hand reads ought to be priced at a premium because they get 31% more impressions. Here’s a selection of responses we received from readers. Andrea Messimer-Henley, Director of New Business Development and Marketing, Circle Graphics: Price them 35% higher. ?♀️ makes sense to me. Brad Gettner, […]
Insider ran into articles in The Balance and on Hubspot which suggest the following: (1) Tuesday, Wednesday and Friday are the best days to prospect. Monday, everyone is organizing for the week. Thursday everyone is racing to finish projects due on Friday. (2) The best time to call if you […]
By Andrea Messimer-Henley, Director of Business Development, Circle Graphics. Whether you are part of a sales organization, business or individual, it’s that time of year that we are celebrating, winding down, while reflecting on our efforts and hard work. Or you could potentially be starting a new role, with a […]
By Andrea Messimer-Henley When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects […]
