Tag: Amobee

HYP and Vistar Partner to Deliver DOOH Campaigns

(September 7, 2021) – Thanks to programmatic technology, digital out-of-home (DOOH) can be bought in new ways which have proven to be effective from both a qualitative and quantitative perspective. HYP, an Australian tech startup specialising in data and measurement, is pleased to announce its partnership with Vistar Media. HYP’s […]

Vistar Expands Programmatic Partners

NEW YORK – October 10, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar […]

Programmatic Campaign to Legalize Lemonade Stands

As we officially enter summertime, kids around the country are putting their best entrepreneurial foot forward to set up their lemonade stands and make a few extra bucks for their piggy banks. But did you know that operating a lemonade stand on city streets is actually only legal in 15 […]

Education, Insights at Annual OOH:NOW Conference

By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]