As Los Angeles can be described as the epitome of car culture, it’s no wonder that some advertisers use motoring-themed designs to catch commuters attention. Here are three examples of billboards using vehicle license plate concepts to help their messages stand out. First up is this attention-grabbing cause-related ‘GNTRIFIED’ ad creative […]
By Nicole Randall OAAA Communications Senior Director Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for the HelpCOS campaign, where all money collected goes […]
