By Rick Bruner, Head of Research, Standard Media Index Ad spend in October, November and December 2021 is likely to increase by double-digits YOY, advancing further the gains that the ad industry had made at the end of last year as it recovered from the Spring of 2020. The forecast […]
By Neil Bell, New South Outdoor How does your outdoor business attract new business? If you are like me, you focus on calling prospects and putting “Available” on your unrented displays. Do you ever wish there was another channel or medium that produced noticeable and repeatable results? I sure have. […]
By Eddy Herty – VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Simplicity… scaling back to only what is needed, focusing on the main task at hand, and as a result looking natural has real power to elevate all that we do. It has the power to lift-up […]
Wingate Media Group President Ike Wingate has a great three minute video on the importance of advertising in a recession. I’m Ike Wingate with Wingate Media Group. We do advertising. Outdoor billboards and indoor billboards…I’m coming to you today to talk to you the small business owner about advertising and […]
Research on Advertising in A Recession is the title of an article by Gerard Tellis and Kethan Tellis which was published in Journal of Advertising Research in 2009 in the middle of the last recession. You can download a copy of the paper for $20 from the Journal of Advertising […]
Blip is proactively approaching clients to make the argument for continuing to advertise in uncertain times. Here’s the case Focus on the long term. Increase market share. Let people know you are there. Take advantage of a great CPM while online and tv rates are skyrocketing. Here’s what the piece […]
You might have noticed the change above from Johnsen Fretty on this mornings Email blast. We reached out to Jim Johnsen for the sale details. Jim, I see you just closed an outdoor transaction recently on the east coast? That’s right John, we helped a company by the name of […]
Ken Klein, OAAA EVP, Government Affairs As Congress considers tax reform, billboard operators are part of a broad, nationwide push to protect deductibility of advertising. “Outdoor advertisers are doing a great job. Thanks so much,” said Dan Jaffe of ANA (Association of National Advertisers). A goal of tax reform is to […]
Insider is sure many of you have seen this billboard in the news recently as it created quite a buzz about who was behind it and what it was for. We thought we would end this week with the following clip that wraps up what turned out to be […]
By Paul Hiebert, Research Writer, YouGov.com New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt […]
