Wingate Media Group President Ike Wingate has a great three minute video on the importance of advertising in a recession.

I’m Ike Wingate with Wingate Media Group.  We do advertising.  Outdoor billboards and indoor billboards…I’m coming to you today to talk to you the small business owner about advertising and not quitting.  …We have a unique opportunity to grow our brands right now with the pent up demand and the fact that other companies are going dark.  Research says, as far back as the great recession that companies that continue to advertise grow market share and are better off on the other side of a downturn…For example Kellogg overtook Post Cereal by advertising in the Great Depression.  Taco Bell, Pizza Hut grew their market share in the early 90’s recession because they kept advertising…Amazon in 2009, they kept advertising the Kindles and they blew up with their business.  And as recent as March 2020 a survey of your customers said they still want to hear from their favorite brands.  That’s you…It’s time to spend.  It’s time to get out in front.  It’s time to let your customers know that you’re ready to serve them…Research history and facts say don’t stop advertising.

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