This article was originally published on the Adquick website and is reprinted with permission. Billboard Insider notes that this 3,800 word essay is 6 times longer than a typical article in Billboard Insider. If you are pressed for time scroll down to section V – The Industry That Forgot to […]
OUTFRONT executives appeared at yesterday’s Citi 2026 Global Property CEO Conference yesterday. Here’s a summary of their comments, sponsored and analyzed by SignValue. OUTFRONT CEO Nick Brien says changes are coming to Geopath There’s an executive work party that’s been working…with the OAAA and now that’s down to two key […]
Today marks an important moment for AdQuick, and for the future of out-of-home advertising. We’re proud to announce an exclusive multi-year commercial partnership with OUTFRONT Media, one of the largest and most trusted IRL media companies in the United States. As part of this collaboration, OUTFRONT will license AdQuick’s […]
From Adam Singer, VP Marketing, AdQuick There’s a pattern you’ll see if you study brands that last 20, 50, even 100+ years. They don’t rely on constant persuasion and yelling ‘buy now’ 24/7. They don’t compete on discounts. They don’t explain themselves in every ad. They create gravity. People expect […]
NEW YORK – May 15, 2025 – AdQuick, the leading out‑of‑home (OOH) advertising platform powering data‑driven planning, buying, and measurement, today announced that it has successfully completed its System and Organization Controls (SOC) 2® Type II audit. This milestone comes after a year of close collaboration with major OAAA Megabrand […]
For immediate release, NEW YORK CITY MetricOOH is setting a new standard in out-of-home (OOH) advertising across the USA with its innovative traffic intensity scoring system. By harnessing satellite imagery to analyze real vehicle movement patterns, this groundbreaking solution provides brands with precise, actionable insights that media owners can leverage […]
Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s DPAA Global Video Everywhere summit. Here’s a success story Tinker presented. “We worked with Transunion to run a mixed media model to understand who out of home not only impacted direct revenue for […]
Insider noticed this week AdQuick’s announcement of a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). This collaboration, says AdQuick, is the first OOH buying and supply platform to integrate with IBO’s innovative TORQ system. This cutting-edge inventory co-op streamlines the planning and buying […]
This email from AdQuick’s Adam Singer on increasing OOH allocations caught Billboard Insider’s eye. We recently saw fresh data from GroupM showing an increase in OOH allocation, something we’ve noted for some time. The increase in spend makes sense, as out of home (OOH) campaigns have become more essential than […]
Billboard Insider thinks the pending MRC standards are much overdue and much needed step to enable out of home to achieve a greater market share. We are pleased to see Adquick join the MRC board. Here’s the announcement by Adam Signer, VP Marketing, Adquick: We are thrilled to announce that […]
