Tag: adkom

Travel Plaza Media Partners with Adkom to ‘Drive’ Growth

OREM, Utah & NEW YORK–(BUSINESS WIRE)–In a strategic move that reshapes the out-of-home (OOH) media landscape, Travel Plaza Media (TPM) forges an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. This collaboration underscores TPM’s commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom’s expertise […]

Company of the Day: Burkett Outdoor Advertising

Company: Burkett Outdoor AdvertisingMarkets:  Texas, New Mexico Address: PO Box 50372, Amarillo, TX. 79159 Email:   Randy@BurkettOutdoor.com Phone: 806-358-9226 Burkett Outdoor Advertising is a family owned limited partnership which operates a billboard plant in Texas and New Mexico.  Randy Burkett is the company’s founder and owner.  Billboards run in the family’s blood.  Randy’s son Beau Burkett […]

Adkom, Blip and Broadsign Announce Programmatic Integration

Orem, Utah and Montreal, Quebec; May 11, 2023 – Outdoor advertising technology leaders Adkom, Blip, and Broadsign today announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the […]

Adkom Media Owner Seminar Jan 25

Media Owners + Adkom Webinar | January 25 @1pm EST Join us for our first ever Media Owner Webinar! We will be talking to a panel of our media partners about how their businesses have benefited from working with Adkom. Come prepared with questions to ask our excellent panelists! Register […]

Adkom Adds Solar Powered Kiosks

For advertisers interested in a unique way to drive foot traffic to local events or stores, Adkom’s new 100% carbon-neutral media format delivers a fresh option to engage audiences.  Adkom’s newest addition to our growing inventory of sustainable media solutions is a solar-powered kiosk that takes consumer engagement to the […]

5 Steps to a Successful Billboard Campaign

By Andy Rocker, Director of Customer Success, Blip Billboards Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Andy, […]

Six Top States to Run OOH Campaigns based on Traffic Data

By Cedric Bernard, CEO, Adkom For those marketers planning on leveraging out-of-home advertising campaigns this summer, if you’re worried about the price of gas suppressing travel, don’t be.  Population data firm Intermx has been tracking traffic volumes to determine the effect of rising gas prices. Their insights reflect that, despite […]

How to Beat Digital Burnout by Rethinking the Marketing Funnel

By James Munnerlyn, Co-founder and President of Blip/Adkom Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall.  Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are […]

It’s spring and your customers are hitting the streets. Are your ads?

  By Chris Farnkopf, Director of National Sales, Adkom Spring is bringing people out in droves, especially after two years of pandemic-induced seclusion.  Recent research suggests that trends towards getting out and about more are surging, but that a lot of that traffic is within local neighborhoods rather than urban […]

Post-pandemic Travel Trends Help Out of Home

From Adkom on LinkedIn Out-of-home advertising is back stronger than ever, thanks in part to the pandemic. COVID-19 has accelerated several trends that have been building up for years, bringing them into the mainstream, and in the process has created the perfect environment to leverage OOH for improved results.  The […]