By Michael Hudes, Head of Growth, Lyft We are living in an environment of difficult choices, ongoing challenges and wishful thinking… grabbing for any positive news to let us know we will be okay once COVID “ends.” The OOH media world is no exception, why would it be after what […]
JOKR is changing the way New Yorkers are getting their groceries. Its mission is to change retail by delivering a smarter, faster, and more enjoyable shopping experience to the urban neighborhoods they service. JOKR’s app offers an […]
Rancho Santa Margarita, CA – May 11, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced that the company’s national network is now available to brands and OOH specialist buyers via Adkom, the largest network […]
By Cedric Bernard, Adkom After a year of such tremendous uncertainty, it may seem foolish to make any predictions for the future. Up until early 2020, out-of-home was expected to continue to grow at a breakneck pace due to a variety of factors. Better measurement and targeting capabilities, expanded aggregate […]
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Here’s a 24-second video launch video: Insider talked with Adkom VP of marketing Daniel Fleischer about the deal. What’s important about the Lyft deal? […]
Jesse London has 25 years experience in media sales including 20 years experience selling out of home. Last week he talked about selling out of home versus TV. Today he talks about 7 ways out of home complements online and mobile ads. How do you see out of home working […]
Insider’s take: Here’s a promising development to bring large national advertisers onto the Blip self service out of home advertising platform. New York (January 27, 2020) – Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the […]
