Tag: 2019 oaaa

The 2019 Nielsen Out of Home Advertising Study

Neilsen presented the findings of its 2019 Out of Home Advertising Study at the 2019 OAAA show.  The study was based on 999 interviews with consumers.  A couple slides impressed Insider. Lots and lots of vehicle time.  Interviewees spent an average of  25 hours a week in vehicles.  Time in […]