Hey this is Chase from SignBird, and this will be our last SignBird Tips video of the year! We’ve had a great time putting these together for you, and we hope you’ve been enjoying them! This week, we’re going to go through some of the highlights of our most-watched videos. Want more in depth information? Each section will have a corresponding video that can tell you much more!

Starting off, you want to know how to plan for a good billboard photo or video shoot. In ‘Avoid These THREE Billboard Video Mistakes!’, we go over what you need to know before you even travel to your site. Make sure you are working with a good camera, you arrive at a time when the traffic is plentiful, and try to ‘creatively crop’ things you don’t want to see in your photos and videos. 

Next, you’ll want to know more information from our video, ‘What’s the Difference Between a Good and Bad Photo?’. In this, we go over an Airbnb case study that proves the large contrast between professional and amateur photography – and the increase in revenue seen when amateur photos were swapped out for professional ones.

Now that you’ve done some initial research, it’s time to start taking footage! But what types of footage do you need? In, ‘The BEST Angles of Your BILLBOARD!’, we go over what potential advertisers want to see in terms of Out-Of-Home media! A standard SignBird Marketing Package includes all of these – drive by video, approach photos taken from the ground, and aerial photos and video. 

The last two videos we suggest are, ‘Need to Sell Ad Space? Try These Three Tips!’, and ‘3 Amazing Tips to Sell Billboard Ad Space’! You’ve got your footage, now you need to market it! One of the things SignBird does best is completely set you up for success! You’ll need ride sheets, an easily accessible website, and professionally edited video which shows off the best features of your billboard that is both engaging and short enough that your client doesn’t get bored.

And that will wrap up SignBird Tips for 2022! This year has been filled with some amazing tips for those in the Out-Of-Home industry, and we’ve enjoyed creating and bringing you this content! We hope our advice has been helpful, and we’ll be back next year with more information! Happy holidays and have a happy new year!

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