By Billboard Insider’s peripatetic correspondent Nick Coston. Nick has 20 years experience as an OOH broker and OOH consultant. Many years ago while growing up on Chicago’s South Side, my family owned movie theaters and drive ins. I always marveled at the size of the big, curved screens. One theater […]
Other News
Company of the Day – Munn Outdoor
Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was […]
Rate This Board By Greg Callaham
Shrimp Rating: 5 (great) Nice job! This makes me love shrimp and tells me where to get it and when. There’s good contrast for the perfect headline and the weathered wood makes me think about the dock, which smacks of fresh seafood. The word count hits the sweet […]
Formetco Celebrates 10 Years of Digital Manufacturing with Industry First Standard 10-Year Parts Warranty
Atlanta, GA, September 26, 2016 – In celebration of ten years in digital manufacturing, Formetco announces an industry first standard 10-year parts warranty on all FTX series digital products. After years of research and analyzing the service history of thousands of existing LED screens in operation, Formetco is in the […]
Six Tips For An Effective Outdoor Safety Meeting
Safety is a huge issue if you perform outdoor advertising install and maintenance work in-house. At a recent OAAA safety meeting the President of an independent outdoor advertising company talked about seeing insurance premiums increase by $250,000 over the three years after his company had a large workers compensation claim […]
Geopath Rebranding Team
Insider wrote earlier this week about TAB’s rebranding to Geopath. Here’s a great picture of the Geopath rebranding team at the rebranding event which was held September 19 in Times Square. Back row left to right: James Lee, Dylan Mabin, Kym Frank, Kevin Romero, Brian Ryu, Sean McCarthy, Harry Hennessey, […]
It’s All About [Audience] Location, Location, Location!
Here is a recent blog post from Scott Fiaschetti of Geopath. The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience […]
Industry Veteran Robert Crawford Joins Branded Cities Network
A press release from Branded Cities Network follows: Branded Cities Network (BCN) has welcomed Robert Crawford, Managing Director of Real Estate Development, to their management team. Mr. Crawford’s focus will be to increase BCN’s iconic media assets in existing markets as well as growing BCN’s footprint into new top-tier markets. […]
John Arnold’s Four Rules For Outdoor Operators
John Arnold of Arnold Outdoor is one of the co-founders of the IBOUSA. Here are Arnold’s Four Rules for Outdoor Operators as presented in a short, entertaining talk at the IBOUSA on Thursday: Never build a double stack with a face taller than 8 feet. It means you only need 1 […]
The Texas Highway Beautification Court Decision and Its Aftermath
On August 26, 2016, the Texas Appeals Court for the Third District in Austin voided the two sections of the Texas Highway Beautification Act (“HBA”) addressing permits, licenses, enforcement, and regulation on the ground that the Act violated the First Amendment’s protection of Free Speech after the US Supreme Court’s […]