Arkansas Online reports that the Little Rock Board of Directors voted 8-2 in favor of a proposal to permit Lamar to covert three static billboards into digital billboards. Lamar has agreed to remove 12 billboards in exchange. The reduction will permanently reduce the number of billboard permits in Little Rock […]
Other News
20 Billboard Creative Tips from Arrington Outdoor
Arrington Outdoor has a list of 20 billboard creative tips on its website. Can the message be more succinct? Rule of thumb: maximum copy, seven words! In outdoor design, “less is more”. Is the typeface legible? Does the letter S P A C I N G (or kearning) read at […]
Company of the Day: Ozark Poster Advertising
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of just […]
Company of the Day: Keystone Outdoor Advertising
Company: Keystone Outdoor Advertising Markets: Philadelphia Metro Market: Tri-State area targeting Philadelphia suburbs, Trenton and Southern New Jersey, as well as Delaware. Includes all bridges, major expressways and key arterials Headquarters: 536 Ryers Ave. Cheltenham, PA 19012 Phone: (856) 767-5028 Paid Advertisement
Ad Age Says Technology Fuels Out-of-Home Renaissance
Ad Age has noticed that “out-of-home advertising is drawing a steady stream of marketing dollars even as other forms of traditional advertising lose ground to digital.” Technology creates the ability to tailor outdoor ads to local consumers. Here are some of the examples Ad Age talks about: A Chicago billboard […]
Montana Transportation Commission Discusses Digital Signs and Transit Advertising
The Montana Transportation Commission is in the midst of a rulemaking to overhaul the sign code. The Commission discussed the proposed rules at length in its January 28, 2016 meeting (see pages 14-26 of meeting minutes). KRTV and KTVH report Lamar is not happy with a proposed digital sign rule which would require […]
Public Agencies Use Billboards
Insider spotted a couple cases of public agencies using billboards to get their message out. Valley Central reports that a Houston school district has bought Lamar billboards along Expressway 83 advertising a $52,000 starting salary to recruit new teachers. Waupacanow reports that the town of Clintonville, Wisconsin has rented a […]
Company of the Day: Mixed Media Group
Company: Mixed Media Billboard Advertising Markets: Illinois, Iowa and Detroit Headquarters: Mixed Media Group, Inc. 1152 Liberty Avenue, Cary, IL 60013. Phone: 847-462-8423 Mixed Media operates bulletins, 2 digital billboards and numerous “adlites” (6 by 12 billboards) in the northwest suburbs of Chicago. The company’s signs are concentrated in McHenry […]
Hall County Denies Billboard Height and Setback Variance
Gainesville Times reports that Hall County Georgia has approved a digital sign at Browns Bridge Road and Georgia 369 but has denied a height and setback variance. Advantage Outdoor has asked to the sign to be 50 feet high versus a 35 foot code and wants to put the sign […]
Wallkill to regulate billboards.
The board of the town of Wallkill, New York will adopt a local law to regulate the number and location of billboards in town according to MidHudsonNews.com. Wallkill is in Orange County, New York. The proposed billboard law includes the following Limits new static and digital billboards to parts of […]
