Here’s a summary of a talk Chaz Fuhrman gave on “Best Ad Sales Practices” as part of the Daktronics Work Smarter Webinar series. Chaz is a senior account manager at Daktronics with 11 years experience in the out of home industry. What benefits does a digital billboard provide to out […]
When Insider last reported on this case, Scenic America had lost its attempt to overturn federal guidance on digital billboards on appeal and then asked the US Supreme Court to hear the case. Last week, the Supreme Court asked the government and the billboard industry – the defendants — to […]
Company: Atlantic Outdoor Advertising Markets: Virginia Headquarters: PO Box 335, McGayesville Road, McGayesville, VA 22840 Phone: 540-289-5051 Atlantic Outdoor Advertising operates a plant of static billboards, mobile truck side ads, and banners. The company is a division of Cave Hill Corporation a custom steel fabricator and crane company which was […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Intell reports that Quakertown, PA will approve a 20 by 40 monument/digital billboard at State Route 309 and 663 in Quakertown. The board will be constructed by Catalyst Outdoor. It will have a brick or stone base topped by three circular digital signs. Catalyst will landscape the site. The city […]
Insider couldn’t help smiling at this Forbes article in which equity fund investor Randy Rowe of Green Courte Partners, “an expert in urban real estate” predicts that autonomous cars will wipe out the billboard advertising business. Insider notes with amusement that Rowe’s company is a lead investor in The Parking […]
As a follow up to our post in December, The Grand Junction, Colorado city council this week, approved new regulations for signs in the city related to content neutrality. Outdoor Advertising signs were not included under this ordinance but stay under the existing regulations. Proposed ordinance issues related to electronic […]
Will Heddles the CEO of Tiffin Metal Products died on January 31, 2017 as a result of injuries suffered in an auto accident. Heddles was a long-time member of the OAAA. The family will receive guests from 2pm to 8pm on Friday February 17, 2017 at Hoffman-Gottfried-Mack Funeral Home. Services […]
Insider is often approached by people who want 100% financing for their first billboard. Here’s what he tells them. Build your first board with your own money. Nothing like a cook eating their own cooking. If you are super confident your project is going to be a success take out […]
COLUMBUS, Ohio, Feb. 1, 2016 — Today, STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media […]
