Other News

TN Groups Seek Removal of Billboards

The Commercial Appeal reports that some community groups are attempting to get four non-conforming signs removed.  The groups include Neighborhood Preservation, Inc, a couple local citizens and Memphis Bioworks.  They have petitioned court to have three signs in the Memphis Medical District and the fourth sign at Tillman and Walnut […]

Jan Dawson gets it wrong.

Variety columnist Jan Dawson made this comment in a post last week on iHeart Media’s troubles : “Despite operating in two industries in decline — radio and outdoor advertising — iHeart has managed to maintain revenues while improving margins…” Jan needs to look at the data.  Radio is in decline, but not outdoor. […]

Top Take-Aways from Billboard Regulators’ Conference

INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from digital billboards during their annual meeting. Regulators convened in Indianapolis April 30-May 4 under the auspices of the National Alliance of State Highway Beautification Agencies (NAHBA). State officials are seeking […]

Company of the Day – East West Media

Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West Media was started in 2001 by Bobby Mizer.  The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and […]

Takeaways From Last Week’s IBO Conference

Insider attended the IBOUSA conference in Scottsdale, AZ last week.  The IBOUSA focuses on the needs and concerns of independent out of home advertising companies.   You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]

Landmark US outdoor purchases slowing.

Landmark Infrastructure’s domestic US outdoor assets purchases are slowing. Here are the highlights from Landmark’s first quarter 2017 financials and the earnings call transcript. Revenue increased 57% to $12.2 million during the first quarter of 2017,  due to the impact of acquisitions during the past 12 months. Cashflow increased 56% […]

Company of the Day: Effective Outdoor Advertising

Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL  36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates  a billboard plant with more than 22 structures in Alabama.  John Persons is the company’s CEO.     [wpforms id=”9787″] […]

Now, Where to put that Logo…

Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have […]

Millenniels and out of home

Insider enjoyed reading this post by Haley Altus, a project coordinator at EMC Outdoor on how millennials view out of home.  Thanks to EMC Outdoor for permission to publish.   Millennial Mindset: A Day in the Media Life of a Millennial. By Haley Altus and EMC Outdoor. One year ago, […]

Auburn votes down digital signs

Telegram.com reports that voters at the Auburn, Massachusetts annual town meeting defeated a zoning amendment to permit two  Total Outdoor double-sided digital billboards near the Auburn Mall.  The proposal had the unanimous support of the Board of Selectmen, the Planning Board and the Finance Committee.  The vote was 47-33. Insider’s […]