Link Media has closed on the purchase of Atlanta-based Vision Outdoor. Vision owns 3 billboard structures structures consisting of 4 Formetco digital billboards and 2 static billboards. The digital signs are on I-285 in Atlanta and Highway 41 in Acworth Georgia. Link Media’s parent Boston Omaha priced its IPO at […]
By Jerry Buckley, Director of Marketing, EMC Outdoor The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting […]
An interesting video from Andy Tilley, CSO & Creative Partner at Talon a U.K. based Out of Home agency with a focus on delivering innovative and forward-thinking strategic OOH solutions, integrated with wider communications. [wpforms id=”9787″] Paid Advertisement
Marcus Johnson and Ezra Palmer did an Emarketer Podcast titled Autonomous Vehicles: How far down the road are we? Here are some of the highlights from their conversation. Marcus Johnson on how fast cars will go driverless The amount of investment makes it seems inevitable that there will be […]
Smirnoff’s new advertisement under its new “Made in America” banner features a Moscow Mule cocktail with text that reads, “But we’d be happy to talk about our ties to Russia under oath,” an apparent nod to the president’s recent comments following fired FBI Director James Comey’s congressional testimony. Interestingly, […]
Media investment banker Mark Boidman projects that autonomous cars won’t account for a significant number of vehicles on the roadway for at least 25 years. Take a look at this slide from Mark Boidman’s presentation to the 58th FEPE Congress. You can download Boidman’s presentation Out of Home Media […]
14 JUN 2017 A 79 Foot Amazon Echo Now Stands Above Times Square in New York City – Breaking the record of the Largest Advertising Install by Pepsi in the 1940s Amazon Music and Echo combine the simplicity and magic of natural language voice control with tens of millions of […]
Billboard Insider carries articles by out of home companies and agencies on billboard design. Here are the top six top out of home advertising creative tips we’ve culled from a review of the 20 most recent articles we’ve published by other people on our of home design. 1. Be Concise […]
The Destin Log reports that Splashboard Media has mounted a 20′ by 30′ two sided LED electronic sign on the back of a boat and is driving along the Florida coast. Owner Chris Kopecky plans to operate the board along the shoreline from Destin to Okaloosa Island, Pensacola and Panama […]
NEW YORK, June 14, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has acquired a leading portfolio of digital billboards in Canada with locations in Toronto, Montreal, Calgary, Edmonton and Vancouver. The transaction is structured as an acquisition of the equity interests of certain subsidiaries of […]
