Other News

Bethlehem, PA Mayor opposes digital billboard

The Morning Call reports that the Bethlehem, Pennsylvania Mayor opposes a billboard proposed near the Hill to Hill bridge.  The Mayor says the billboard does not belong in a key city gateway near a historical district.  Adams Outdoor is asking for a variance to construct a 600 square foot sign […]

Fundraising campaign includes temperature and countdown triggers.

This Extra Credit Projects dynamic digital sign campaign caught Insider’s eye by the use of temperature triggers and a day countdown to support a good cause. GRAND RAPIDS, Mich, December 14, 2017—To help generate awareness and separate their organization from a plethora of other local missions, Guiding Light of Grand Rapids […]

Company of the Day: Sunrise Outdoor

Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY  11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York.  The company was established in 1975 with the acquisition of 68 billboards in Nassau County.   Over the years Sunrise has grown to nearly […]

The Man Who Wrecks Transit Billboards

Jordan Seiler is an New York artist who breaks into bus shelters to replace the ads with art.   Visit his  Public Access page (picture at right) and he’ll sell you a tool to break into bus shelters.   Seiler was interviewed on May 9, 2017 on the Two Beers In Podcast.  Here are […]

Make good use of Christmas cards

Christmas Cards or no Christmas cards?  Insider doesn’t send Christmas cards.  We think it’s too easy for a Christmas card to get lost in the clutter.  Instead we call out our advertisers and supporters in a thanksgiving day message on the website. Christmas cards can be a way to thank […]

Upset Winner Used Billboards in Alabama

By Ken Klein, EVP-Government Affairs, OAAA The winning candidate in the Alabama Senate election used billboards to deliver powerful, historic messages. On December 12, Doug Jones (D-AL) was elected to fill the US Senate seat vacated by Jeff Sessions (R-AL), who joined President Trump’s cabinet as Attorney General. Jones’ won […]

Company of the Day – Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: 600 Lake Air Drive, Waco Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Outdoor operates a billboard plant located primarily around Waco Texas.  The company was established in 1969. Swift is a sister company of Choice Media based in Amarillo TX and owned by the Tooley family. […]

Making 2018 a successful sales year.

By Andrea Messimer-Henley, Director of Business Development, Circle Graphics. Whether you are part of a sales organization, business or individual, it’s that time of year that we are celebrating, winding down, while reflecting on our efforts and hard work.  Or you could potentially be starting a new role, with a […]

OOH Industry Environmental Track Record

By Nancy Fletcher, OAAA President and CEO A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental problem. Cleaning up toxic-waste Superfund sites – […]

Geopath Market Spotlight: Austin

Did you know? Austin has the largest urban bat population of any city in the country. Austin is the most populous city in the country without a sports team. This week’s Geopath Market Spotlight focuses on the Austin DMA. Infographics for the top DMAs and much more are available to […]