BROOKINGS, S.D. – Jan. 30, 2018 – Providing crisp, vibrant images, Daktronics(NASDAQ-DAKT) brings a fresh look to the digital billboard market with its DB-5100 series. Designed and manufactured in Brookings, South Dakota, the DB-5100 uses targeted light output and a proprietary LED layout to achieve sharp contrast, reliable performance […]
Other News
Horton Outdoor acquires two more companies.
Horton Outdoor (Cartersville, GA), a subsidiary of McWhorter Capital Partners, LLC (MCP), announced today that it has acquired assets of Post Marketing Group and Postiglione, Zampatti & Tinsley. In the acquisition Horton acquired 17 strategic locations with 39 faces. Josh McWhorter, CEO of MCP, said, “Bob was initially introduced to […]
Courts To Reconsider San Francisco Soda Health Warnings
A U.S. appeals court on Monday agreed to reconsider an earlier ruling which had blocked a San Francisco law that mandated health warnings for soda and other sugary drinks. Insider had reported in June of last year about San Francisco’s desire to become the first city in the U.S. to require […]
Jodi Senese on OUTFRONT Studios and Liveboards
Jodi Senese is Chief Marketing Officer at OUTFRONT Media. She began her career with the New York Subways Advertising and joined OUTFRONT (then CBS Outdoor) in 1990. Jodi oversees all aspects of marketing including research, advertising and creative services and is integral in developing new business strategies for OUTFRONT Media. […]
Roadside Outdoor for Sale
Roadside Outdoor’s Floyd Simunek is considering a sale of his South Dakota/Wyoming billboard plant to focus on some real estate projects. Insider talked with Floyd about the sale last week. Tell us about your plant. I’ve been in the out of home advertising business for 18 years. It’s a 48 […]
Geopath Market Spotlight: Portland
Did you know: Portland was named by a toss of a coin, and if the coin had landed differently the city would have been called Boston Portland is one of two cities in the US to have a dormant volcano within city limits. This week’s Geopath Market Spotlight focuses on […]
Intersection selects Broadsign to power digital ad network
New York, New York. January 30, 2018 – Intersection, the leading smart cities technology and media company, today announced it has selected Broadsign International, LLC’s leading marketing software to power advertising on Intersection’s network of digital displays across the U.S., including LinkNYC and transit assets in the top media markets, […]
Company of the Day: Williams Outdoor
Company: Williams Outdoor Markets: Tennessee Headquarters: PO Box 8823, Chattanooga, TN Email: harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures located in Chattanooga, Tennessee The company’s sales manager is Harley Williams. [wpforms id=”9787″] Paid Ad
Why Does So Much Billboard Advertising Suck?
By Steve Olenski. Steve contributes to Forbes and Huffington Post. His work has also appeared in ESPN, Ad Age, Ad Week Business Insider, Marketing Land and Marketing Profs. Follow him on Twitter @steveolenski or at the nearest coffee shop. Fade in on an episode of Jeopardy! ‘I’ll take billboards for $1,000 Alex.’ […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]