Other News

The Evolving Cannabis Culture: A Growing OOH Category

By Ken Klein, OAAA Vice President, Government Affairs As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led by Colorado and Washington State in […]

Dr. Banner to Deliver Mobile Ad Sales Platform to IBOUSA

September 10, 2018  Ryan Walker, Chief Sales Officer of Dr. Banner located in New York City, announced today an agreement with IBOUSA to deliver a hyperlocal programmatic mobile ads sales platform to the IBO workflow features driven by Apparatix Media Solutions. “We are very excited to announce the agreement with […]

Company of the Day – Harmony Outdoor

Company: Harmony Outdoor Markets: Pennsylvania Headquarters: 114 W Diamond St, PO Box 271, Butler, PA  16001 Phone: 724-282-8000. Email: Vsmith@butlereagle.com Harmony Outdoor advertising operates a plant with 90 billboards in four counties in Western Pennsylvania.  The company  is a subsidiary of the family owned Eagle Media Corporation.  Eagle Media owns several […]

Beware Automatic Ad Contract Renewals

Insider is watching a Wisconsin legal dispute (Koepp Realty vs. Clear Channel Outdoor) over the automatic renewal terms in an out of home advertising ad contract.  Robert Koepp, a Waukesha county realtor signed a billboard contract with a predecessor to Clear Channel Outdoor.  The monthly rate was $250/month with an […]

Judge Could Rule on Cincy Billboard Tax Friday

“Given the judge’s language in the TRO, I would be surprised if he changed his decision at the preliminary injunction stage.  We have a hole in the budget we have to address.”  Cincinnati City Councilman David Mann quoted by WCPO.com A Cincinnati court will hold a hearing on Friday concerning […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Great Outdoors Advertising

Company: Great Outdoors Advertising Market:  Maryland Headquarters: 12736 Knoll Rd, Mount Airy, Maryland  21771-6002 Phone: 301-831-3473 Email:  bryan@greatoutdoorsadvertising.com Great Outdoors Advertising operates an out of home advertising plant with 14 billboard faces around Hagerstown, Maryland.   Insider talked with owner Bryan Mack. Bryan, how did you enter the business? I lost […]

Out of the Office: Collin Huber

Collin Huber is the the OOH Market Manager at Daktronics, Inc. He tells insider this: “I have worked at Daktronics for 18 years.    Outside of that I am a huge sports fan and in especially a baseball fan.    When not attending my son’s high school baseball games, I like to attend […]

Billboard Insider Classifieds September 8, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Bill Durden on building extensions

  Yesterday Melody Roberts of Out of Home Creative talked about using extensions to make your billboards better.  Today Bill Durden of Durden Outdoor talks about building and installing extensions. Bill, what is the extension made of? 10 millimeter thick Chloroplast.  Durden started using this years ago instead of plywood […]