Did you know: Congress officially recognized the legendary Beale Street in downtown Memphis as “Home of the Blues” in 1977. Graceland Mansion, Elvis Presley’s former home, is visited annually by more than half a million people. This week’s Geopath Market Spotlight focuses on the Memphis DMA. Infographics for the top […]
Other News
Adams + Fairway Outdoor Advertising Chooses STATS for Digital Billboard Displays
STATS Live Data and Statistics to be Used in Adams’ Out-of-Home Ads. CHICAGO – October 1, 2018 –– Today, STATS, the worldwide leader in sports data and intelligence, announced a new agreement with Adams + Fairway Outdoor Advertising to bring live sports information to outdoor digital billboards across the country. The […]
Billboard Art Reminders = Client Renewals
This Tasty Tip brought to you by Tasty Ad OOH Sales & Design Software Sign up for a 2 week free trial today! Click here. The key to happy digital billboard clients is making sure they utilize their billboard to its fullest extent. What does that mean? It means they […]
Clear Channel and Lamar outperform market in 1Q 2018
Clear Channel Outdoor and Outfront Media outperformed the market during the third quarter of 2018. See the chart below. Clear Channel Outdoor (blue) was up 36% during the third quarter of 2018. Recovering revenue? The light at the end of the tunnel for a split from iHeart? Lamar (green) was […]
Media Resources Acquires Sign World Inc. of Charlotte
Charlotte, NC: Sign World Inc., a member of the prestigious World Sign Association, is now part of Media Resources International. Sign World, the oldest sign installation company in Charlotte combines with previously acquired Signs Unlimited, the second oldest sign installation company in Charlotte, to produce an install power house. Average […]
California Opens “Landscape Freeways” to Billboards
Governor Jerry Brown signed legislation that will allow billboards on “landscaped freeways” where billboards previously were banned. The new law, signed on September 29, authorizes cities to relocate billboards outside of municipal boundaries onto landscaped freeways consistent with state DOT and federal rules. The height of billboards can be changed […]
Company of the Day – Iconic Outdoor
Company: Iconic Outdoor Headquarters: Two Clock Tower Place, Suite 540 Maynard, MA 01754 Markets: Massachusetts, California, New York. Phone: 888.542.6642 Email: sales@iconicoutdoor.com Formed by outdoor advertising pioneer James O’Neill, Iconic Outdoor offers advertisers premium out-of-home media, with over 20 Billboards & Wallscapes available in the following markets: Boston New York Los Angeles […]
Billboard Insider’s Top Women Out of Home Execs.
Insider has compiled a list of the top 362 women out of home execs. The list includes women leaders and promising managers at out of home companies, vendors, agencies, tech firms and associations. Out of home firms accounted for 58% of the women on the list, followed by out of […]
Scenic America Chairman on Missouri Billboards
Scenic America Chairman Mark Falzone did an interview in St Louis on the September 18 Charlie Brennan show. His comments start just past the 12:55 minute mark of the podcast. Insider has printed some of the questions and Falzone’s answers. Just exactly where does Missouri rank when it comes to billboards. […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]