By Kerry Yoakum, Vice President of Government Affairs, OAAA Worldwide pressure is increasing to protect consumer data. Advertising relies on data analysis – including out of home media — to match ads to audiences. This data, gleaned from cell phones and other devices, is anonymous and aggregated, not personal. The […]
The Cato Institute and other conservative think tanks are supporting the legal attack on billboard law as unconstitutional infringement on free speech. Cato, based in Washington, DC, filed an amicus brief on April 10 in a case called Thomas v. Schroer, which challenges Tennessee’s billboard controls. “Tennessee’s statutory and regulatory […]
A board of directors can be helpful as your out of home company grows and takes on outside investors. The board provides advice and accountability. Here are Insider’s thoughts on a board of directors. Smaller is better. Most groups function best at 4-6 members. The same goes for your board. […]
An OAAA Special Report By Nicole Randall, OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]
Lamar filed a proxy statement with details on the board of directors and executive salaries. Insider’s observations: Lamar’s independent board nominees include 3 family members and 4 outside execs with experience in fields critical to the company. Insiders – Kevin Reilly, Anna Reilly, Wendell Reilly. Media – Steven Mumblow, Owner of […]
By Chris Zukin, President, Meadow Outdoor Advertising, Dalles, OR Governor Kate Brown signed long-sought legislation April 10th , 2018 to protect billboards from un-compensated government taking. In the past, the state paid only salvage value. The new law requires the state to pay full compensation for loss of an outdoor […]
Grey Outdoor, LLC announced the purchase of billboard sign assets owned by Cardinal Sign Company. The purchase included 19 Sign Structures with 50 billboard sign faces in South Carolina. The purchase extended Grey’s coverage area from south of Florence SC to near Charleston SC. Areas of coverage include Sumter SC, […]
The Morning Call reports that Adams presented the case for a 616 square foot digital sign along the Hill to Hill bridge in Bethlehem during a three hour hearing in front of the Bethlehem Zoning Hearing board. Adams wants a variance to: construct a 616 square foot sign versus a […]
Mothers Day is May 13 This terrific post from Clear Channel Outdoor reminds Insider that now’s the time to run mother’s day promotions. By Jennifer Hurley, Clear Channel Outdoor Lookup Blog. This may come as a surprise, but men spend more money on their moms for Mother’s Day than women. […]
Company: Bedgood Outdoor Advertising Markets: Greater Charlotte Area, North Carolina Headquarters: 509 Bentley Court, Belmont, NC 28012 Phone: 704-825-8579 Email: parrochie@aol.com Bedgood Outdoor Advertising is a Belmont based billboard company proudly serving the Charlotte and Gastonia market since 1985. Bedgood Outdoor Advertising had the first Digital board in Charlotte. All the […]
