Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
For a week, Endangered Species Day, powerful images of animals at risk from the National Geographic Photo Ark will be featured on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by 31 out-of-home operators is a global effort to raise awareness about populations of species in […]
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The board reads to the Speedway Boulevard exit and travelers southbound to Charlotte. Ken Parrott is GeneralManager. Parrott […]
IBOUSA member Sharrod Delia runs Louisiana-headquartered Delia Outdoor Advertising. He’s also an outdoors buff: We love the outdoors. Love teaching my kids what my dad taught me. Respect of all wildlife and appreciation for what God provides. We are avid duck and deer hunters. Here’s Sharrod with a deer he […]
“FYI, today we got two requests from out of home companies to sign up. Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 […]
You’ve probably encountered Landmark as a buyer of out of home leases and easements. Landmark also provides financing to out of home companies, secured by billboard loans and easements. Insider talked to Jeffrey Knyal, Landmark’s Vice Chairman, about Landmark’s billboard financing products and ground lease optimization programs. Jeff, tell us […]
Insider is giving a shout out to Nancy Fletcher for noticing, and the team at EyeCorpMedia for demonstrating how relevant OOH can be. Unless you have avoided the news this week, you have heard way too much on the debate over what do I hear “Yanny or Laurel”. Somehow this […]
Did you know: Miami is the most southernly major city in the continental United States Over 10 million tourists visit the city of Miami each year This week’s Geopath Market Spotlight focuses on the Miami DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Company: Bullfrog Outdoor Markets: Michigan, Indiana Headquarters: 220 Club Course Road, Fort Wayne, Indiana 46814 Phone: 260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana. The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne. Charlie is President of the IBOUSA […]
Jack Sullivan (Media Director, Starcom) moderated an independent operators panel at last week’s GO2018 show. Participants included Vince Miller (President, DDI Media), Jim Moravec (General Manager, Stott Outdoor Advertising) and Pudge Roberts (President, Coastal Outdoor). Here are answers to some of the questions. Do clients request Geopath? Roberts: its a […]
