By Marc Raybin, Cardinal Communications Strategies Burkhart Advertising is changing the way travelers engage with billboards across Northern Indiana with its bold initiative to install dynamic digital structures across multiple counties. “Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital […]
A Reno McDonalds wants to replace old outdated menu signs with modern 55 inch digital menu signs. The new signs will emit less light than the old signs. There’s a problem. The smart menu boards are considered digital signs so are not allowed under Reno’s code because they are within […]
Did you know: Grand Rapids is the second largest city in Michigan, boasting a population of over a million people in the Metro Grand Rapids area Gerald R. Ford, 38th president of the United States was raised in Grand Rapids. This week’s Geopath Market Spotlight focuses on the Grand Rapids […]
London, United Kingdom, 4 June 2018 – Ocean Outdoor Limited (LSE: OOUT) (“Ocean”) has acquired Forrest Media, a leading provider of large format outdoor media solutions in Scotland. The deal expands Ocean’s national footprint and enhances its position as a leading large format digital out of home (“DOOH”) operator in […]
Company: Chirico Media Market: Indiana Headquarters: 4405 Massachusetts Ave, Indianapolis, IN 46218 Phone: 317-941-6040 Email: jameswscott@chiricomedia.com Chirico Media operates a two sided digital billboard on I-65 south of Indianapolis and two two-sided static billboards billboards at 4405 Massachusetts Avenue in Indianapolis and on SR 37 near Big Bend Road in […]
Making sign proposals is a hassle if you aren’t big enough to use sign inventory management software. Utah based Signly.com is here to help. Signly has developed a simple cloud-based software solution to allow you to originate proposals, email clients and facilitate a “digital drive-by” which eliminates the need to […]
By Nancy Fletcher, OAAA President and CEO After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. Cooperation OOH groups […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA On May 29, the US Supreme Court declined a challenge to San Francisco’s outdoor advertising restrictions which permit on-premise advertising but prohibit off-premise advertising. In 2015, Contest Promotions, a company that runs raffles for prizes such as movie and concert tickets […]
June 4, 2018 (Washington, DC)– Out of home (OOH) advertising revenue rose 2 percent in the first quarter of 2018 compared to the previous year, accounting for $1.68 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks eight years of consecutive growth […]
Horton Outdoor (Cartersville, GA), a subsidiary of McWhorter Capital Partners, LLC (MCP), announced today that it has acquired assets of G&G Enterprises with locations in southern Alabama In the acquisition Horton acquired 11 strategic locations with 25 faces. Josh McWhorter, CEO of MCP, said, “This acquisition was more strategic than […]
