NEW YORK, April 29, 2019 OUTFRONT Media Inc. (NYSE: OUT) has revealed the results of its experiential campaign for the non-existent Kruter Motors, a brand and campaign conceptualized by OUTFRONT Studios. The campaign was launched on April Fool’s Day, but the results were no joke. After strategically placing invented ads […]
Other News
Cleveland Airport Screens Hacked
Digital security is important. Cleveland.com and 16:9 report that the Cleveland airport’s flight and baggage information screens were down for much of last week as a result of a malware attack. The FBI is involved. There’s quite a twitter trail. The affected screens weren’t smart advertising screens or kiosks […]
Billboard Relocation Saves Taxpayer Money
By Kerry Yoakum, Vice President of Government Affairs, OAAA Relocating billboards as an alternative to government acquisition saves substantial tax dollars, says a new government-sponsored report written by top experts. “The relocation of an outdoor advertising sign will typically be substantially less expensive to the state department of transportation than acquisition of […]
Geopath Adds Place-Based Measurement
New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to […]
Geopath Market Spotlight: Flint-Saginaw-Bay City
Did you know: The Flint Institute of the Arts contains more than 8,000 pieces of artwork. Flint’s Longway Planetarium is the largest in the state of Michigan. This week’s Geopath Market Spotlight focuses on the Flint-Saginaw-Bay City DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company of the Day: Sayer Outdoor
Company: Sayer Outdoor Advertising Markets: Louisiana Address: 100 Main St, Pineville, Louisiana 71360 Phone: 318-715-4795 Sayer Outdoor advertising operates a billboard plant in Prineville, Louisiana. Landry and Leo Sayer are members. Buck Holt is the firm’s marketing and sales manager. [wpforms id=”9787″] Paid Advertisement
Reagan Buying Fairway Assets
Reagan Outdoor has signed an agreement to purchase the assets of Fairway outdoor in Indianapolis IN, Chattanooga TN and Rochester, MN. Citigroup Global Markets Inc served as financial advisor to Reagan. Barclays committed financing. Reagan will fund the transaction with a new multi-million dollar bank deal. Signing comes after several […]
GEFT loses procedural and due process claim against Westfield
On April 25, 2019 GEFT Outdoor lost a procedural and due process claim against Westfield, Indiana relating to construction of a billboard which Westfield stopped in December 2018. GEFT still has a pending Reed v Gilbert lawsuit against Westfield. GEFT claimed procedural rights were violated because the city issued a […]
New Fletcher Scholarship for Aspiring Female Leaders
April 29, 2019 (Washington, DC) –The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students pursuing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to a woman with a connection to the out of […]
The ‘Female Quotient’ to Talk Advancing Equality in the Workplace at #OOH2019
The FQ Lounge to Offer Programming, Resources that Help Advance Transformation of Workplace Cultures April 29, 2019 (Washington, DC) – The Female Quotient (FQ), a female-owned business committed to advancing equality in the workplace, has partnered with the Out of Home Advertising Association of America (OAAA) and Geopath to bring […]























