Other News

T-Rex Settles with Broadsign and Broadsign’s Clients

Insider’s take:  Next time you see Broadsign’s CEO Burr Smith at a convention you need to buy him a drink.  Broadsign was the only digital sign company to fight back after TRex started suing out of home companies claiming patent infringement.  Insider thinks that it’s more than a coincidence that […]

Digiday Live: “All Direct to Consumer companies have to do subway ads.”

Julie Hansen, CEO-US for Babbel (a language learning app), did a Digiday Live podcast  in which Hansen and the Digiday interviewer said nice things about subway advertising.  Good news for Outfront and its pending installation of 50,000 smartscreens in New York City.  Hansen: In New York all we do is marketing […]

Geopath Market Spotlight: Oklahoma City

Did you know: Oklahoma City is the largest city in the State of Oklahoma, boasting a metro population of more than 1.3 million people. The state capitol building in Oklahoma City is the only capitol in the nation with a working oil well on its grounds. This week’s Geopath Market […]

Company of the Day: Mid-America Advertising

Company: Mid-America Outdoor Advertising Headquarters: 100 W. Hazel Dell Road, Springfield, IL 62712 Markets:  Missouri, Kentucky, Iowa & Illinois Phone: 217-585-7110 Email: info@midamericaadvertising.com Established in 1993 by Partners Jeff Stauffer, Bob Connors and Dave Stukenburg, Mid America Advertising specializes in interstate and primary highway locations. They currently own and operate […]

Billboards and Other Businesses

The vast majority of the 525 out of home companies in Insider’s database are independently owned and operated.  When does it make sense for an out of home company to be part of another business?  Here are Insider’s thoughts. A sign company owns billboards  (excellent business case) Examples:  Astro Signs, […]

An Update on Autonomous Vehicles

Global law firm Perkins Coie LLP and the Association for Unmanned Vehicle Systems International (AUVSI), the world’s largest nonprofit organization devoted to advancing the unmanned systems and robotics community just published their findings on survey of more than 260 leaders from the automotive and technology industries, in addition to state […]

GEICO Demonstrates Power of OOH in TV Ads

  By Nicole Randall OAAA Communications Senior Director If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best of Geico for a chance to appear in an […]

Company of the Day: Millenium Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 844-842-8664 Email: administrator@milleniumads.net Millennium Outdoor Advertising operates an outdoor plant in east Texas.  John Walton founded the company in 1991.   Walton died in 2016.   [wpforms id=”9787″]   Paid Advertisement

Appeal Judges Selected to Hear Important Billboard Case

Federal appellate judges appointed by Presidents Clinton, George H.W. Bush, and Obama will hear an important billboard case on January 30. The case (Thomas v. Schroer) challenges the constitutionality of billboard law on free speech grounds.  The US Sixth Circuit Court of Appeals announced that these three judges will hear […]

iHeart’s Bob Pittman on benefits of splitting radio and out of home.

iHeart’s CEO Bob Pittman has newfound skepticism about the synergies of owning radio and out of home.  Here’s a snippet of Pittman’s 5 minute Bloomberg Markets interview.  He had these comments: “…splitting the outdoor company from the iHeart Media segment, which is primarily audio, allows us to align the company’s […]