August 21, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2018 the OOH industry is up 3.6 […]
Agency: Delta Media, Inc. Headquarters: 4209 Gateway Drive, Suite 100, Colleyville, Texas 76034 Phone: (817) 358-4757 Email: info@deltaoohmedia.com Delta Media, Inc. (formerly Delta Outdoor Sales, Inc.) was founded by Hal W Brown III and Janet Brown in 1983 to help Hispanic Advertising Agencies consolidate their OOH needs. The company has […]
Daktronics reported financials for the first quarter of fiscal 2019 (3 months ended July 28, 2018). Sales declined 11% to $154M for the quarter. Net income declined 45% to $4.6M for the quarter. Daktronics CEO, Reece Kurtenbach led off his portion of Tuesday’s earnings call by stating: “Our first quarter financial results […]
Did you know: Savannah is the oldest city in the state of Georgia, founded in 1733 by British General James Edward Oglethorpe. Savannah was home to the sailing competitions during the 1996 summer Olympics. This week’s Geopath Market Spotlight focuses on the Savannah DMA. Infographics for the top DMAs and […]
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The company operates a plant of over 780 billboards located on all major roadways throughout […]
David English of Ad-Trend asked Insider about the pros and cons of hurricane frames. Here’s what billboard structure expert Matt Schulze of Selective Structures had to say. Matt, what’s a hurricane frame? A hurricane frame is a face for a billboard which consist of steel arms which allow the wind […]
Last week Insider reviewed OSHA inspection fines given to out of home advertising companies. Insider asked Formetco safety director Jim Poage to comment on the results. OSHA wrote $152,000 in fines during the past 12 months as a result of display advertising inspections but those fines were later reduced to $99,285. […]
With permission from One Agency We all know the bonuses to advertising using OOH…tapping into the unconscious psychology of a geo-targeted group of consumers is a huge one, because your tactically selected audience has minimal control over the information that they digest in their day to day lives. We’ll admit, […]
Company: Fox Outdoor Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA 30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operate static, tri-vision, and digital billboards in the North Georgia Market including the following areas: Cornelia Baldwin, Toccoa Eastanollee Augusta Martinez In October 2015 Fox […]
By Richard Rothfelder, Rothfelder and Falick Norton Outdoor Advertising (“Norton”) sued the City of Cincinnati (“the City”) when the City passed a new tax on billboard revenues (“the Tax”) to become effective on July 1st. Norton is arguing that the Tax is an unconstitutional violation of their freedom of speech. […]
