Clear Channel Outdoor CEO William Eccleshare talked at last week’s JP Morgan Global Technology, Media and Communications Conference. He expressed regret that Clear Channel Outdoor had to sell Australia and certain US assets. Here are the highlights. On the virtues of independence. It changes us psychologically being an independent pure […]
Other News
Digital Board Catches Fire in Times Square
For those of you who have not seen the news on the billboard fire in Times Square over the weekend, the video below will provide the details courtesy of Pix11 News. Dave Haynes at 16:9 reports that this is a Mitsubishi board. Insider hears that this was a Branded […]
5 Things Game of Thrones and Out of Home Have In Common
By Gino Sesto, Dash Two Whether you watch “Game of Thrones” or you merely observe with bemusement as your Twitter timeline gets overrun on Sunday nights, there’s no arguing the impact the drama’s had on pop culture. “Thrones” has become an era-defining show, like “Sopranos,” “Dallas” or “I Love Lucy.” […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Media Choice
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 1000 static and digital faces in Central, South and East Texas, as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company was started in […]
Billboard Insider Classifieds May 18, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Four Big Trends in Transportation
(1) Transit ridership declined 2 percent in 2018. (2) Gas prices are down. “Since last Wednesday (May 8),” says AAA, “the national average for unleaded regular gasoline has fallen two cents to $2.86. However, with summer on the horizon, pump prices will likely rebound during the run-up to Memorial Day.” […]
Ian Dallimore: “Our medium has the ability to tell a story every day and now even every minute.”
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Chesterfield County proposes sign code amendment
The Chesterfield Observer reports that Chesterfield County has reached an agreement with Lamar to amend the county’s sign code. The changes are the result of a 7 month process including three public work sessions. Key elements of the agreement include: A cap on the number of billboards in the county […]
IBO Coop Connects with Adomni
Chris Cowlbeck IBOUSA General Manager announced that the IBO COOP Marketplace has been successfully connected to the Adomni Demand Side Platform (DSP) and that IBO’s nationwide inventory of digital screens is now available on the Adomni marketplace advertisers. “We have thoroughly enjoyed the process of connecting Adomni’s large pool […]