Other News

Legal Reversal in PA

A three-judge appeals court in Pennsylvania ruled that the presence of billboards can be considered in determining market value for purposes of real estate tax assessment. The appeals ruling in Pennsylvania, entered December 27, 2018, reversed a trial court that said the opposite (April 27, 2017). The case involved schools […]

Outfront Media Dominates Transit Advertising As Brands Flock to Transit Audiences.

NEW YORK, Jan. 3, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) connects brands and consumers in a majority of the top 10 transit systems in the U.S. by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added […]

Geopath 2018 Year in Review

By Kym Frank, President, Geopath 2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways […]

Company of the Day: Meadow Outdoor

Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming. Headquarters: PO Box 331, The Dalles, OR  97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the 1960’s. […]

American Towers and RSA Media

It’s a poorly kept secret that a couple months ago American Towers bought RSA Media, a Boston out of home company with 15 high profile Boston billboard structures. Kalil & Co. confirmed their assistance in negotiating and brokering the RSA Media sale transaction without mentioning the buyer, at the buyer’s […]

Market Woes Impact Public OOH Companies in 4Q 2018

Stock market woes hurt US Out of home operators during the 4th quarter of 2018 although Outfront and Lamar outperformed a dismal market.  2018 was the worst year for the stock market since the 2008 financial crisis.  On an annualized based the stock market was down 57% during the fourth […]

Hazlet considers two digital billboards.

Hazletonian.com  reports that Hazlet, New Jersey is considering two additional digital billboards. Outfront has requested a variance wants to install a sign at Hazlet Avenue and Route 35.  The company is proposing to take down four 12 by 20 billboard faces in exchange for a two sided 14 by 48 digital […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: Southern California Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. Their projects include locations from Sacramento to San Diego.     [wpforms id=”9787″]   Paid Advertisement […]

Paul Wright’s 2019 Predictions

Paul Wright of Signvalue makes three predictions for out of home in 2019. We anticipate the out of home industry to become more closely integrated with technology. In addition to operational efficiencies like upgrading lighting to LED, adding sensors, digital displays and dabbling in programmatic buying, we expect to see […]

Street Media Group 3D Denver Bus Shelter

Street Media Group is running 3D creative for Circle K on a Denver Bus Shelter outside the Pepsi Center to announce the sale of full alcohol beer in convenience stores effective January 1. Street Media wrapped the entire shelter in red vinyl, installed a topper and ad copy on 3 […]