Other News

Billboard Insider Classifieds June 15, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Cobb County Agrees to 8 New Digitals

mdjonline.com reports that Cobb County, Georgia has agreed to permit Vision Outdoor Media to erect 8 new billboards in settlement of a lawsuit.  Vision sued the County claiming its sign regulations were unconstitutional after the County turned down 22 billboard Applications last spring. Here are the settlement terms: Vision will […]

Outfront Prices $650 Million in Senior Debt

  Outfront announced that two of their wholly-owned subsidiaries priced a private offering of $650,000,000 in aggregate principal amount of 5.000% Senior Notes due 2027.  Outfront intends to use the net proceeds from the notes offering, together with cash on hand, to redeem all of its outstanding $550 million 5.250% […]

Daily Billboard’s 3 of a Kind: Reflections

This month with summer on the way Daily Billboard thought that our ‘3 of a Kind’ feature would focus on sunglasses and their reflective qualities in billboard key art. With sunglasses a necessity in L.A. the skies are always filled with the latest fashionable designer shades, but this ad creative […]

Clear Channel Connects Brands with Audiences

New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another Out-of-Home (OOH) industry first, augmenting its CCO RADAR platform to enable brands to integrate their own unique, proprietary data sets into CCO’s industry-leading planning and analytics solution.Advertisers can now plan, amplify, measure and optimize their OOH […]

Company of the day: Target Signs

Company: Target Signs Headquarters:  813 Camel Dr., Gillette, WY 82716  Markets:  Wyoming.Phone: 307.686.7788 Email:    signs@vcn.com Target Signs is Gillette’s oldest and largest outdoor media provider.  The company operates a 22 face billboard plant around Gillette.  The faces range in size from 12 by 24 to 16 by 60.  Most of the faces are […]

Metro Phoenix Bank Targets $1 to $10 Million Out of Home Loans

Few banks understand the market for small out of home loans.  Metro Phoenix bank is changing that with a strategy which is targeting $1-10 million out of home loans nationwide.  Metro Phoenix bank is a member of the OAAA.  Insider talked with Metro Phoenix founder and CEO Steve Haggard about […]

Digital Out of Home Reaches Consumer Packaged Goods Shoppers

Vistar Media and MFour just completed a research project on consumer packaged goods and out of home.  Insider talked with Vistar VP of National Sales Lucy Markowitz about the study. Lucy, what did Vistar and MFour study? We looked at people’s purchasing behaviors and preferences around consumer packaged goods (CPG). […]

Out of Home Helps Grocers Stand Out

By Bob McCuin, EVP and Chief Revenue Officer, Clear Channel Outdoor Sales For grocers looking to cut through the clutter of weekly mailers, Out-of-Home (OOH) advertising has proved to be an effective partner in ringing up new sales opportunities. By using digital mobile location data, marketers can now identify shoppers’ […]

Pattison Chooses Broadsign for Network Optimization

MONTREAL, June 12, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by PATTISON Outdoor Advertising, a leader in Canadian OOH media, to provide a suite of software tools designed to optimize operational efficiency and yield on more than 4,000 programmatically-enabled […]