Other News

Company of the Day: Shipp Outdoor

Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]

Link Media Revenues Up Sharply in 1Q 2019

Link Media Outdoor, the wholly owned subsidiary of Boston Omaha, grew rapidly in the first quarter of 2019 due to acquisitions which occurred in the latter half of 2018.  Here’s a snapshot of the Link Media Outdoor performance for the first quarter of 2018. Net billboard revenues increased 337% to […]

Aussie Study Finds Digital Billboards Don’t Impair Driving

The Outdoor Media Association (OMA) of Australia just released an independent digital billboard safety study conducted by the Australian Road Research Board with encouraging results.  Here’s what Insider learned after reading the study. Where was the study performed: Two traffic intersections in Australia:  Gladstone, Queensland and Surfers Paradise, Queensland.  Both […]

Almost Heaven? West Virginia Thinks Twice About Highway “Sponsorships”

  Selling commercial “sponsorships” on the highway right of way (rest areas, welcome centers, roads, and vehicles) wouldn’t work in West Virginia, says a new report. “The sponsorship program is neither feasible nor practicable for the (West Virginia) Division of Highways,” concluded an independent study commissioned by the state. The […]

Company of the Day – Sierra Displays

Company: Sierra Displays Market:  Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone:  775.825.7900 Email:  Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years.   Paid Advertisement

3 Takeaways From Last Week’s IBOUSA Convention

Terrific convention for the IBOUSA in Savannah last week. Congratulations to Chris Cowlbeck and the IBO staff for all their hard work. Insider noticed three things that we wanted to point out as highlights to the convention. Programmatic is no longer a foreign language to the IBOUSA membership – How […]

Grey Outdoor acquires HBI Outdoor

Grey Outdoor has acquired 18 billboard structures from HBI Outdoor based out of Whiteville NC in Columbus County NC.  The purchase includes all the billboards owned by HBI Outdoor (43 Faces) including the rights to rebuild 3 signs.  The 3 signs are currently being taken by the NCDOT for a […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Superior Outdoor

Company:  Superior Outdoor Advertising Markets: Mississippi Headquarters: PO Box 1305 Laurel Mississippi  39442 Email: superioroutdoorllc@gmail.com Phone: 601-433-9373 Superior Outdoor operates a billboard business in Mississippi.  Gathian Wells is the company’s founder and owner.  Insider talked with Wells this week. You’ve got out of home in your blood. My introduction into […]

Billboard Insider Classifieds May 11, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]