By Q Chaghtai Digital Brand Manager at OAAA Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared around the world in an […]
High-resolution display options are ideal for close-viewing audiences in urban environments BROOKINGS, S.D. – Apr. 18, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announced today the release of its small format digital billboard line. Designed for urban environments and wallscapes, the product is intended for close-viewing audiences like downtown […]
On Tuesday Insider ran an article by Paul Wright on a Pennsylvania Commonwealth Court ruling that billboard lease income could be considered when estimating the taxable value of land. This is a big issue for operators because landlords will be more reluctant to allow billboards on their property if a […]
Insider’s note” :”I don’t want our city to look like Las Vegas” is the trite, unthinking, stale objection which is trotted out to digital billboards. It completely overlooks how the dynamic programming aspects of digital billboards can provide help consumers as this London digital billboard campaign shows. Clever digital Out […]
Philadelphia, PA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO) (NYSE: CCO), and an indirect subsidiary of iHeartMedia Inc., today announced Philadelphia International Airport (PHL) selected the U.S. airport media leader (CCA) for a new seven-year airport advertising contract extending a relationship that began […]
Company: Rose City Outdoor Market: South Georgia & North Florida Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone: 229.234.1492 Email: jeff@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in Digital Billboard Locations in the Southern Georgia area. Rose City Outdoor provides innovative […]
You may have noticed the Kalil & Co. tombstone on Texas based Arrington Outdoor’s acquisition of Faris Outdoor. Insider reached out to both Mike Wolverton of Arrington Outdoor for his thoughts on the transaction. Mike, did you purchase all of the Faris Outdoor structures? Can you provide details on how […]
This Baton Rouge newspaper headline says it all: House Concurrent Resolution 4, a draconian proposal to limit billboards in Louisiana, was defeated in a Louisiana State House committee by a vote of 14-3. House resolution 4 had provisions to: Limit the number of Louisiana billboards to 7,000 Prohibit the conversion […]
The Daily Tar Heel reports that a couple of University of North Carolina students have started a company to recycle billboard vinyl into wallets, purses and backpacks. One used billboard vinyl makes 200 bags. The North Carolina students aren’t the first ones to get the idea. Rareform, the Los Angeles […]
Did you know: Mobile rings in the New Year by dropping a giant Moon Pie instead of a ball. Mobile is much older than the state which it’s a part of. It was first settled in 1702, 117 years before Alabama became a state. This week’s Geopath Market Spotlight focuses […]
