Here are the highlights from Outfront CEO Jeremy Male’s talk at the JP Morgan Global Technology, Media and Communications Conference Tuesday. On Outfront’s stellar performance Actually the out of home industry is doing really nicely. Out of Home was up in the U.S. 7% in Q4 which was the fastest […]
Other News
Outfront Targets Up Front Execs
OUTFRONT Media is running an interesting set of ads during the May 13-16 television upfronts. The upfronts are a series of meetings in which the broadcast and cable networks make their annual pitch to media buyers and marketers to secure advertisers for the coming season’s lineup. OUTFRONT is highlighting its […]
Ubimo and Kinetic to provide real-time audience segmentation
NEW YORK, N.Y. (May 15, 2019) – Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to […]
Quorum debuts Platform Synchronizing Billboards, Mobile and Social Ads at OAAA Conference
NEW YORK, NY, MAY 15, 2019 – Quorum’s new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards into a new realm of effectiveness. The company will debut its solution at the OAAA Geopath Conference in Las Vegas, May 20 […]
Company of the Day – Signpatico Outdoor
Company: Signpatico Outdoor, Inc. Markets: Alberta, Saskatchewan, Manitoba and British Columbia Contact: British Columbia, contact Nancee Stelter at (778) 349-6950 Email Nancee Alberta, contact Ryan Linklater at (780) 236-0151 • Email Ryan Saskatchewan / Manitoba, contact Gabe Rosescu at (306) 586-2224 • Email Gabe Signpatico has over 250 digital faces throughout Alberta, Saskatchewan, […]
Sean Reilly: We can buy something almost anywhere in the US and it’s a fill-in
Here are the highlights from Lamar CEO Sean Reilly’s talk yesterday at the JP Morgan Global Technology, Media and Communications Conference. On what’s performing well We’ve got some verticals that are performing incredibly well like financials…the healthcare vertical is healthy, pardon the pun. Their world is stable and they’re spending […]
Three of a Kind: Lifted
Sometimes in life it’s nice to look at things from a different perspective. That’s especially relevant in the world of outdoor advertising where a slight adjustment to the norm can make for a great spectacle. This month Daily Billboard Blog’s 3 of Kind is all about standing out with a […]
Company of the Day: Shipp Outdoor
Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]
Link Media Revenues Up Sharply in 1Q 2019
Link Media Outdoor, the wholly owned subsidiary of Boston Omaha, grew rapidly in the first quarter of 2019 due to acquisitions which occurred in the latter half of 2018. Here’s a snapshot of the Link Media Outdoor performance for the first quarter of 2018. Net billboard revenues increased 337% to […]
Aussie Study Finds Digital Billboards Don’t Impair Driving
The Outdoor Media Association (OMA) of Australia just released an independent digital billboard safety study conducted by the Australian Road Research Board with encouraging results. Here’s what Insider learned after reading the study. Where was the study performed: Two traffic intersections in Australia: Gladstone, Queensland and Surfers Paradise, Queensland. Both […]