Here are five things Insider learned from reading the Clear Channel Outdoor 2018 10-k: IHeart’s looting is about to stop. The 10-k says Clear Channel Outdoor will separate from iHeart Media in the second quarter of 2019. In connection with the spin-off Clear Channel Outdoor will: Cease paying $39 million/year […]
Other News
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Americans Drove Record Number of Miles in 2018
Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong Gas […]
Adomni Launches Platform Providing Analytics to Digital Out-of-Home Advertisers
LAS VEGAS – March 22, 2019 – Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, today announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively […]
Company of the Day: Pro Billboards
Company: Pro Billboards Markets: Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico 00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant of static and digital billboards in Puerto Rico. Most of the faces are 14′ by 48′ faces. The remainder are 12′ by 36′. The […]
Out of the Office: Amy Davidson
In addition to serving as Porlier Outdoor’s Graphics and Production Manager, Amy Davidson has written three young adult books under the pen name Lee Davidson. She’s had the privilege of speaking at many local high schools about her writing. Though she’s not the biggest fan of speaking in public (hence hiding […]
Billboard Insider Classifieds March 23, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
More on Sales Commissions
Insider received many insightful responses to yesterday’s Sales Commissions post. Here are some emails we’ve receive. There are also great responses from people worth listening to (e.g. Jim Moravec and Billy Duke) in the comments section at the end of this article. An Out of Home Manager suggests commissions should […]
Mystery Billboards in Grand Rapids Revealed
GRAND RAPIDS, Mich, March 20, 2019—A number of OUTFRONT billboards have been baffling West Michigan for two weeks, and the advertiser has finally been revealed. The anxious-looking designs with handwritten words like neglect, abuse, and fear have posted around the Grand Rapids, Michigan region, prompting a variety of responses and […]
Athletes to Fans: ‘Thank You’ via Billboards
By Nicole Randall OAAA Communications Senior Director Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the latest example of the sports thank-you billboard. […]