You don’t have to be a huge company in a mega market to use wallscapes. Joyce Outdoor developed this wallscape in the Scranton market, targeting the athletic facilities of Scranton Preparatory School. Insider talked with Joyce Outdoor’s Kevin Joyce. Who’s the advertiser? Geisinger, a major Pennsylvania healthcare company. They cobranded […]
Global out-of-home (OOH) advertising revenues, including all digital, traditional and ambient media platforms, increased an estimated 7.5% to $55.99 billion in 2018, the fastest growth rate in 11 years, according to new research from PQ Media. Key industry growth drivers included an increase in live ad-supported updates during major global […]
Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities. Ad-Trend was founded in 1983 by Jim Boeh and is the largest […]
A three-judge panel of US Sixth Court of Appeals upheld a federal trial court ruling that Tennessee’s billboard law is unconstitutional (William Thomas v. Clay Bright, decided September 11). A three-judge panel of the US Sixth Circuit Court of Appeals affirmed a federal trial court decision that Tennessee’s billboard control […]
McKinney CEO, Joe Maglio, was interviewed this week by David Doty in Forbes magazine on Creativity and the Future of Agencies. Here is an excerpt from the article with a comment from Maglio on the power of OOH. Doty: So, there is a lot of convergence in your creative work, digital […]
SAN FRANCISCO–(BUSINESS WIRE)–Volta, the industry leader in developing innovative and highly-used electric vehicle charging networks, today announced the closing of a $20 million follow-on to their Series C funding round, bringing the total Series C capital raise to $100 million. Over the last year Volta has seen their revenue triple […]
Company: Ad Focus, Inc. Headquarters: Denver, CO Markets: Including Colorado Seattle, WA Florida Atlanta GA Minneapolis, MN Kansas City, MO Memphis, TN Los Angeles/San Diego, CA Phoenix/Scottsdale, AZ Houston, TX Charlotte, NC Phone: 303.292.2450 Email: hello@theadfocus.com Ad Focus offers unique and effective OOH advertising solutions. Their products include digital […]
Local Media Outdoor, a division of Morris Multimedia Inc. of Savannah, announced Sept. 10 the acquisition of approximately 390 billboard faces in eastern North Carolina which had been part of the Interstate Outdoor portfolio. The acquisition includes both static and digital billboards. LMO is the out-of-home division of Morris Multimedia. […]
Federal regulators warned JUUL Labs to stop implying or claiming that vaping is safer than cigarettes. The Food and Drug Administration (FDA) told JUUL to take corrective action in 15 days or face fines. The feds also asked JUUL to show any evidence “that JUUL products pose less risk, are […]
By Richard Rothfelder In the August 29th edition of Insider, I discussed the Texas administrative rules making process, including how the Texas Transportation Commission is incorporating recently passed legislation on new and grandfathered sign heights into its rules. The Texas Administrative Procedures Act (“APA”) encourages public participation and transparency throughout […]
