Baton Rouge, LA – July 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced that the company has been selected by the Birmingham Jefferson County Transit Authority (MAX) to manage advertising across its fleet of 69 buses, covering an area […]
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 9 digital faces in the city of Springfield. Greg […]
Clear Channel Outdoor priced its 100 million share stock offering at $3.50 last Friday. That means it will raise $400 million if underwriters exercise their shares. Insider learned three things about Clear Channel Outdoor from the Prospectus. Billboards in the US, Street Furniture abroad. Billboards account for 61% of Americas […]
Last week Insider wrote about a performance based marketing trial which the out of home platform Adquick conducted in Los Angeles for food ordering app Ritual. Insider talked with Adquick co-founder Matt O’Conner about the project. Where did the idea come from? We’ve tested a variety of calls to […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designerand founder […]
Company: Waverly Media Market: Florida Headquarters: 4188 Dairy Ct, Suite D, Port Orange, Florida 32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange [wpforms id=”9787″] Paid Advertisement
Insider loves to hear from readers. You help us make the publication better. Several of you encouraged us to consolidate multiple emails into a single email for the newsletter. Others suggested we should ease up on weekend posts so you can take a break. We’ve written stories on sales commissions, […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Out of home is cheaper than other media. Look at this chart which PJ Solomon calculates ad CPM’s (cost per thousand ad impressions) for different media. Only mobile display or online display are cheaper than out of home. TV, Newspapers, Magazines, Podcasts, Video are more expensive. Radio costs about as […]
Shortly after Insider posted the press release on Lightking’s announced second largest high school video scoreboard, we heard the following from Jeff Anderson at VCRNOW. “Last summer we installed Brownsville ISD Scoreboard which is 33′ 7 1/8″ x 65′ 1 1/8″ video screen only. The previous summer we installed PSJA […]
