Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Other News
Company of the Day: Wicks Outdoor
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA. The […]
Billboard Insider Classifieds August 3, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Clear Channel Execs on US Growth, Divestitures and the Equity Issue
There were lots of questions on yesterday’s Clear Channel Outdoor conference call. Here are some of the more interesting comments. Clear Channel Outdoor America CEO Scott Wells dissects 9% US growth We really saw growth across all channels and all product lines. It was a balanced growth quarter. We saw […]
Clear Channel Outdoor Americas Revenue Up 9%
Clear Channel Outdoor’s strong second quarter in the US was hurt by weak results overseas. Here are the highlights from the company’s second quarter earnings release and conference call. Consolidated revenue increased by 1.1% to $719 million during the second quarter of 2019 when adjusted for FX movements. A 9.1% […]
Daktronics Selected by Amherst Media for New Digital Showcase
BROOKINGS, S.D. – Aug. 1, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was chosen by Amherst Media to design, manufacture and install a new out of home (OOH) digital showcase in Boston, Massachusetts. The display has been encased into the façade of the newly constructed Marriott Moxy Hotel, located in the Downtown Theater […]
New Platform Promotes OOH Geo-Targeting
Realworld launches oohPro, a geo-targeting platform for the Out-of-Home (OOH) media industry. oohPro is the first global geo-targeting platform for the OOH media industry. The platform allows OOH media owners worldwide to compete for geo-targeted advertising budget Realworld’s CEO, Michael Scruby, says: “oohPro makes geo-targeting available to the entire OOH […]
Company of the Day: Wagner Outdoor
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC. The […]
Jim Matalone on Acquisitions and Selling Ashby St.
Yesterday Jim Matalone talked about starting and running Ashby St Outdoor. Today he talks about Ashby St’s acquisitions, selling to Lamar Advertising and his advice for the out of home advertising industry. You can listen to the podcast here. Ashby St acquired 1,326 Arkansas and Kansas billboard faces from Clear […]
Politics and Conflicts of Interest, A Cautionary Tale
Insider knows that we all operate in a regulated environment at the federal, state and local levels. We also have recognized and appreciate those in the industry who have included elected or appointed political office as a part of their community service. Politics does have a potential down side and […]