Other News

Becker Boards Buys Pearl Media Miami Wallscapes

Becker Boards has purchased all of  Pearl Media’s Miami wallscapes.  Insider talked Todd Scanlin, Becker Boards VP Sales about the deal. What was the rationale for the transaction? We were happy to grow our footprint in Miami because there’s a significant barrier to entry in the market.  As your readers […]

Carson Frost on Management Agreements

Signvalue’s Carson Frost had these comments on Insider’s post on out of home management agreements: Great Article! We’ve done a couple of deals this year that involved management agreements at the time of sale. From our experience, we’ve seen management agreements as short as a year to as long as […]

Digital Billboard Light Footprint an Issue in Weymouth

  The Weymouth News reports that one digital billboard has been turned off and the town council is requesting no new permits be issued for digital billboards due to lighting issues.  Residents have been complaining about light from a digital billboard operated by Cove Outdoor Advertising at 611 Pleasant Street […]

Company of the Day: Arnold Outdoor

Company:   Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK  73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000.  The company has digital signs, bulletins and posters across the state of Oklahoma.  The company has a number of locations which serve Oklahoma City’s hispanic community.   The firm is owned […]

Ballyhoo Media’s Adam Shapiro on the New York City Settlement

When Insider saw an article in the New York Post we noticed, in particular, the headline below: Many of you know that Ballyhoo Media has been in a David versus Goliath dispute with both New York City and State over whether they could operate their floating digital billboard on New […]

You Asked, We Answered: Cannabis Ads

By Ken Klein OAAA Executive Vice President, Government Affairs Following the September 18 webinar on cannabis advertising OAAA received many more questions on the topic. What about taxi tops? Yes. Taxi tops carry ads for cannabis businesses. Here are examples of cannabis ads in Las Vegas, Miami, and Los Angeles: […]

Out of Home Management Agreements

A reader asked Insider about out of home management agreements.  A management agreement can help a sign owner generate revenues from a single sign or a small group of signs in a market without having to staff the sign.  It allows the sign manager to generate additional profit from a […]

Company of the Day – Astro Sign Company

Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Astro Sign Company was started in 1983 by the Painter faimily.  The company specialized in painting small highway advertising displays.  Since then the company has diversified into sign […]

Jared Johnson on Mitigating Digital Billboard Light Trespass

Regulators are increasingly raising light trespass impact concerns during the digital sign permitting process. Last week Insider talked with Jared Johnson, Media Resources’ Director of Business Development – DOOH, about their VISIONiQ SITELINE™ digital billboards (patent pending), designed to mitigate light trespass issues. Jared, how does light blocking work? Media […]

The Virality of Positive OOH

By Nicole Randall OAAA Communications Senior Director “People gravitate to a positive message.” That’s what Josh Wilson, owner of Living Water Irrigation in Tulsa, OK, told OAAA over the phone last week. Wilson’s digital billboard messages professing this love for his wife went viral last week. When Wilson told his […]