Other News

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: WV Outdoor

Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia  25159 Phone: 304-342-0932 Email: wleslie@wvoutdoor.com WV outdoor is the largest independently owned out of home advertising company in West Virginia.  WV Outdoor operates over 1,400 billboard faces in West Virginia, Ohio, Kentucky and Maryland.  The plant includes posters, […]

Out of the Office – Insider Heads to the Mountain

Insider, John Weller, likes to spend his time out of the office on his bicycle or up in the mountains.  Just returned from a terrific, but too short visit to Mt. Rainier National Park.  The Mountain was out in all its splendor as you can see from this shot, from […]

Billboard Insider Classifieds August 17, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Lindmark Outdoor Media Acquires Fairway Outdoor Southwest Division

  Norman, Oklahoma – August 16, 2019 – Lindmark Outdoor Media (“Lindmark”) acquired FMG North Texas, LLC, the former Southwest Division of Fairway Outdoor (“Fairway”) from Fairway.  FMG North Texas, LLC owns billboards in Texas, Oklahoma, Arkansas, and Louisiana.  Lindmark is an Oklahoma based company owned by Trent Lindmark which […]

Schmeichel and Furhman on Digital Billboards

Joni Schmeichel and Chaz Fuhrman talk about digital billboards on the most recent edition of the Daktronics Experience podcast.  Some of the highlights. On the difference between static and digital billboard advertising The main question that comes up is why would you purchase an ad spot on a digital versus […]

San Jose Wants Digital Billboards to Enhance Downtown

“Probably the most popular sign in all of downtown is at SAP center.  You’ve got the digital kiosk there, billboard, flashing information, color, excitement, it’s always like art.”  That’s a quote from the head of the San Jose Downtown association in an article on San Jose’s plan to replace old […]

CRM Systems – Sales Tools or Time Sucking Monsters?

By Randy Brice, Telenotes Let’s take a closer look at some CRM stats: CRM adoption rates are as low as 24% 71% of sales reps complain that they spend too much time on date entry 79% of opportunity-related data collected by reps is never collected on a CRM Selecting the […]

Company of the Day: Wingate Outdoor

Company:  Wingate Outdoor Advertising, Inc. Markets:  Arkansas and Missouri Address: 112 East Church St, Berryville, AR  72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri.  The company was started by Gene Wingate and his son Ken in 1986 to provide a […]

Tom Giesken on Using Drones to Film Billboards

Are you using drones to shoot sign footage?   Giesken Outdoor uses drones to shoot 30 second clips of billboards which it embeds in the company website.   Here’s what the footage looks like.   Insider talked to Tom Giesken about using drones to film billboards. Did you take the footage yourself? […]