Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Astro Sign Company was started in 1983 by the Painter faimily. The company specialized in painting small highway advertising displays. Since then the company has diversified into sign […]
Other News
Jared Johnson on Mitigating Digital Billboard Light Trespass
Regulators are increasingly raising light trespass impact concerns during the digital sign permitting process. Last week Insider talked with Jared Johnson, Media Resources’ Director of Business Development – DOOH, about their VISIONiQ SITELINE™ digital billboards (patent pending), designed to mitigate light trespass issues. Jared, how does light blocking work? Media […]
The Virality of Positive OOH
By Nicole Randall OAAA Communications Senior Director “People gravitate to a positive message.” That’s what Josh Wilson, owner of Living Water Irrigation in Tulsa, OK, told OAAA over the phone last week. Wilson’s digital billboard messages professing this love for his wife went viral last week. When Wilson told his […]
Vistar Expands Programmatic Partners
NEW YORK – October 10, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar […]
Geopath Market Spotlight: Cheyenne WY & Scottsbluff NE
Did you know: Ernest Hemingway married his third wife Martha Gellhorn November 21, 1940 in Cheyenne. Cheyenne was established on July 4, 1867. This week’s Geopath Market Spotlight focuses on the Cheyenne/Scottsbluff DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]
Company of the Day: Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-319-5890 Email: tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]
Cutting Out of Home Utility Costs
Insider moderated a panel on cutting out of home utility costs at last week’s IBOUSA show. Brian Kline of Reliable Electric and PJ Pedroni of Smartlink participated in the discussion. Here’s a summary. What are the benefits of installing high efficiency LED’s High efficiency lights use 70-80% less power. Significantly […]
Michelle Coffman Addresses Out of Home Skeptics
Michelle Coffman wears a couple hats as Chief Operating Officer of Cowgirl Communications Group and Director of Marketing for a dental service firm. Michelle is a supporter of out of home but made this statement in a talk at last week’s IBOUSA meeting: “We hire a number of managers to […]
Transit Ridership Up in Some Markets
Ridership is up in New York and Washington, DC. Overall, transit ridership was up nationwide nearly half a percent in the second quarter, said stats published by the American Public Transportation Association (APTA). Year-to-date, transit ridership was down .62 percent. In the second quarter, heavy rail ridership increased 3.27 percent […]
Blip Hires Fleischer and Launches Blip Canada
October 4, Montreal, Canada – Blip, North America’s most successful self-serve, pay-per-blip digital billboard advertising marketplace, today announced the official launch of Blip Canada as part of its international expansion strategy. Daniel Fleischer, former Vice President of Business Development & Marketing at Ayuda Media Systems, joins as General Manager of […]