It’s been 10.5 years since the last recession. That’s the longest recovery this century. No one wants a recession, but a prudent out of home manager needs to keep recession risk in the back of their mind. What happens to out of home revenues in a recession? Out of home […]
“The streaming services know they have to break through with consumers” says Clear Channel Outdoor Chief Revenue Officer Bob McCuin in Bloomberg’s Billboards Love Streaming Wars Because That’s where Ads End up. The Bloomberg thesis is that out of home is a clear winner in the streaming services wars as […]
By Kelly Peppers CEO at Colossal Media What makes a really great OOH campaign? I’m talking about the ones that go viral, win awards, transform the hearts and minds of people everywhere—what do those campaigns have in common? As I prepare for my first year as an OBIE Awards judge, […]
Company: Big Rig Billboards Headquarters: Shawnee, Kansas Market: Nationwide Phone: 913.638.1521 Email: customer.service@bigrigbillboards.com Have you ever noticed that there are hundreds of thousands of trucks and trailers on America’s roadways with a massive, un-utilized white space. Jeff Joyce did, and started to look for the best solution to turn that […]
Landmark has shifted from lease and easement purchases to higher return, higher growth development initiatives. Here are the results from the third quarter 2019 earnings release and earnings call. Revenue declined by by $3.1 million (17%) to $14.4 million for the three months ended September 30, 2019 due to the […]
Insider’s Take: Insider believes that there is always something to learn when those outside our industry evaluate the industry. Thanks to Arturo Neto, who wrote this article and The Belgian Dentist who produced this article for Seeking Alpha. We have focused on their comparison of Lamar and Outfront, the industries […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
New York, NY, November 14, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH), today announced it was awarded “Best Advertising Platform” for the 2019 Street Fight Innovator Awards. Vistar Media was selected for its demand-side platform (DSP) that unifies workflows for buying DOOH and offers […]
Company: Big Easy Billboards Market: Louisiana Address: 400 Poydras, Suite 900, New Orleans, LA 70130 Phone: 504-930-4161 Email: info@bigeasybillboards.com Big Easy Billboards operates a a fleet of mobile billboard trucks in Louisiana. The company is owned by KL Media Group and is a member of the OAAA. [wpforms id=”9787″] Paid […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
