Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. Our past two Geopath Spotlights have […]
Other News
Tennessee House Finance committees approve law fix
House bill 2255, a proposed fix to Tennessee’s state sign law, unanimously passed a House Finance Subcommittee and the House Finance Ways and Means Committee and goes to House Rules Committee. Two key changes were made to the bill. The penalty for an illegal billboard under the State’s sign law […]
Company of the Day – Emerald Outdoor Advertising
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: tommyt@emeraldoutdoor.com Emerald Outdoor was formed in 2004 with the acquisition of Sunset Outdoor Advertising of Spokane. Their General Manager is Tom Townsend and Insider got the chance for an interview. How would […]
Richard Rothfelder on coronavirus legal implications and 5 mistakes in out of home leases.
Today’s podcast guest Richard Rothfelder of Rothfelder Falick reviews the impact of the coronavirus on out of home contracts and 5 mistakes out of home companies make when they write out of home leases. On the impact of coronavirus on out of home contracts Coronavirus has generated a lot of […]
Three Things About Link Media Outdoor
Boston Omaha, the public parent of Link Media Outdoor, released its 2019 10k. Three things in the 133 page document caught Insider’s eye. The pause that refreshes. Link Media Outdoor closed two acquisitions (Image outdoor and Alpha Displays) for $8.3 million in 2019 versus 3 acquisitions (Tammy Lynn, Key and […]
Billboard Insider’s Guide to Leases, Easements and Real Estate Published.
If you develop out of home advertising sites you need Billboard Insider’s Guide to Leases, Easements and Real Estate. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good out […]
Coronavirus Messaging
This LinkedIn post by Lamar Little Rock Sales Manager Sam Cooper caught Insider’s eye. How are you changing your sales emphasis based on coronavirus? Are you advising clients on how they should change their digital messaging? Daktronics is providing free digital billboard PSA content to LED sign owners to help […]
Chicago’s Disappearing Vintage Outdoor Advertising
WGN in Chicago did a very interesting feature on Joe Marlin and his passion for the old Wallscapes around the greater Chicago area. Insider appreciates those who work to preserve the history of our industry and Joe is an all-star. Joe has a paperback out, “Fading Ads of Chicago”. You […]
Company of the Day: Encore Outdoor
Company:Encore Outdoor Markets: Pennsylvania, New Jersey Headquarters: PO Box 494, Hawley, PA 18428 Phone: 570-493-1355 Email: info@encoreoutdoorllc.com Encore Outdoor has an out of home plant in approximately 56 faces including 7 digital faces in Northeast Pennsylvania and Northwest New Jersey. Glenn Koury is General Manager and a co-owner in the […]
How Blip is helping ooh advertisers protect their business during and after the pandemic
Insider asked Daniel Fleischer of the automated out of home sales platform Blip to talk about how ad messages should change based on the coronavirus. Is Blip changing anything related to advertising emphasis at the moment? Some may find it surprising to hear that we’re seeing even more opportunity to […]