Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about how out of home complements mobile and digital ads. Today he talks about selling out of home versus publishing. How would you sell out of home versus publishing? Print […]
Other News
Gutnick to Lead Workshop at Toronto OOH Congress
OUTFRONT Media Consultant, Digital Transformation Stephanie Gutnik will run a NewGen only workshop at the World Out of Home Organization Congress in Toronto from June 3-5. Gutnik, who was one of the winners of the Organization’s first Rising Star award in 2018, will lead an ‘Elbows Out’ session for NewGen […]
Company of the Day: Dakota Outdoor
Company: Dakota Outdoor Advertising Markets: North Dakota, Montana Headquarters: 418 E. Rosser Av, Suite 101, Bismark, ND 58501 Phone: 701-590-0992 Dakota outdoor advertising operates static and digital billboards in 18 communities in North Dakota and Montana. The company uses Daktronics digital billboards. The company’s markets include: Alexander, ND Billings, MT Bismark, ND […]
Billboard Insider Classifieds February 8, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Digital Billboard Light Mitigation
“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year ago. Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]
Scenic LA’s New Focus
LA’s Coalition to Ban Billboard Blight is rebranding to Scenic Los Angeles. Looks like they’ve decided to take on LA’s wildposters. Here’s the notice. [wpforms id=”9787″] Paid Advertisement
OOH Trends in 2020
The annual OAAA Trends webinar is the most popular of the OAAA webinar series, and “2020 OOH Trends” was presented this Wednesday, February 5. If you are an OAAA member and missed the presentation you can visit the OAAA Webinar Library where you can access the presentation deck and the […]
3 of a Kind: For Your Consideration
In recent times the streets and skies of La La Land are becoming increasingly filled with ‘For your consideration’ outdoor ad campaigns for television shows, recording artists and motion pictures, especially at this time of year with industry awards shows like the Golden Globes, the Screen Actors Guild Awards, the […]
Company of the Day: Connell Outdoor
Company: Connell Outdoor Market: Las Vegas Headquarters: 5242 Swenson Street, Las Vegas, NV 89119 Phone: 792-795-0555 Connell Outdoor has billboard locations in tourist and local corridors in Las Vegas.In addition to its billboard operation in Las Vegas, Connell Outdoor has a sister company, Shore Sign Service located in Atlantic City, New Jersey. Jessica Connell […]
The Sign Which Created the Fuss in Tennessee
See the billboard in the picture? It started the Thomas v Bright challenge to Tennessee’s billboard rules. The site is a vacant lot next to I-40 in Memphis Tennessee. William Thomas tried to get a permit for a billboard on the site, was denied because of spacing restrictions and […]