PETA has purchased Lamar stock to raise a fuss about Lamar refusing to run inflammatory PETA billboard advertising. Lamar stock will make a great investment for the folks at PETA but Insider doubt’s PETA will convince Lamar to run a divisive billboard campaign. Insider thinks Lamar CEO Sean Reilly […]
BROOKINGS, S.D. – April 10, 2020 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota announced it will resume production at its factory in Redwood Falls, Minnesota, on April 13th as demand for communication products remains steady. “It is essential that we reopen to meet customer needs. Our sister factories in Brookings and Sioux Falls have […]
Many countries in Europe are rolling back stay-at-home restrictions as they bring COVID-19 under control. Here’s what it looks like. Austria is allowing small shops to open effective April 14 with other shops and hairdressing salons to open May 1 and restaurants/hotels to open in Mid-May. Events are banned until […]
An Important Message from Geopath Regarding New Real-time Metrics I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They […]
Company of the Day: George Lay Signs Market: Kansas Headquarters: 1016 N. Waco, Wichita, KS 67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business. The company was started in 1955 when George Lay quit his job designing neon signs for Wichita’s leading sign company to start his […]
In addition to serving in the Ohio House of Representatives, Jena Powell is a VP of Marketing at Huntington Outdoor. In the post below Jena shows us how Huntington is communicating with its small business clients during the covid-19 crisis. By Jena Powell, VP Marketing, Huntington Outdoor As business owners […]
Neil Bell’s New South Outdoor continues to grow in Alabama with the acquisition of several sites in Huntsville from OMD. The addition of these locations gives New South an impressive display face count of 195 in Northeast Alabama. Marty Williamson of Williamson and Associates was the broker. Insider talked with […]
Insider heard back from three owner/operators after our article last week on the Payroll Protection Program application process. Ken Wingate Wingate Outdoor Advertising I had my PPP loan application completed on Monday of this week and it was funded by Wednesday. I used a local community bank and the loan […]
US traffic volumes declined slightly during the past week. Here’s the data from Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising which tracks the mobile location data of approximately 10% of the population to measure foot and car traffic for all OOH units in the country versus average traffic […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
