Other News

Rothfelder On Political Billboard Advertising

Billboard Insider gets a lot of questions from readers, and especially in light of the upcoming election, on political billboard advertising in particular. Here’s a recent example: “We have a person here in Vegas that wants to run some pro Trump messaging on our units. He is not affiliated with […]

Elliott Outdoor Advertising Acquires D&M Properties

Elliott Outdoor Advertising of Logansville, Georgia has acquired D&M Properties of Georgia. Insider talked with Elliott Outdoor’s founder Ben Moye. Tell us about your company Elliott Outdoor was founded in 1999 by me after 15 years in the commercial sign business. We now operate 84 faces through out Georgia and […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Local Digital Billboards

Company:  Local Digital Billboards Markets:  South Carolina. Address:  2228 Daniel Island Drive,  Daniel Island, South Carolina  29492 Phone: 843-364-6019 Local Digital billboards operates digital billboards and static billboards in Charleston South Carolina and Pawley’s Island South Carolina.  The company is run by Heather MacQueen Jones.  Prior to starting Local Digital Billboards, […]

Insider’s New Book is Available!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Billboard Insider Classifieds July 25, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Steve Nicklin on First Time Clients and Selling Versus Other Media

On this week’s Geopath/OAAA Virtual Seminar for Independent Operators, OAAA VP of Marketing Steve Nicklin talked about how to interest new clients in out of home and how to sell out of home versus other media.  We’ve summarized his thoughts below. How do you generate interest in out of home […]

Geopath reports distance travelled is 95% of pre-covid.

  Geopath has updated the COVID-19 Mobility Update with data through the week beginning July 13, 2020.  Daily miles travelled is now 95% of the travel occurring the first week of March prior to COVID-19 restrictions. [wpforms id=”9787″] Paid Advertisement

D.C. Council Backtracks on Proposed Advertising Tax

In an effort to reduce a projected budget shortfall, Washington D.C. was proposing to create a  tax on advertising revenue as a way to generate up to $18 million in new revenue to the city.  The Washington Post reports that the 3 percent advertising tax was among a list of […]

OUTFRONT Media’s Canadian Business Selects Vistar Media As A Programmatic SSP

OUTFRONT Media Inc. (NYSE: OUT) today announced a new partnership between its Canadian business and Vistar Media, a leading global provider of programmatic out-of-home technology, to enable programmatic transactions. OUTFRONT Canada will leverage the Vistar supply-side platform (“SSP”) to allow buyers to purchase OUTFRONT’s Canadian digital inventory programmatically, via an […]