Boston Omaha Corporation, the publicly traded (NASDAQ: BOMN) Parent Company of Link Media posted 1st quarter results. Since Link is only one of their three majority owned business sectors (outdoor advertising, surety insurance and broadband telecommunications services) Insider is providing results and comments related to Link Media from their 10Q […]
Other News
Lamar Issues $400 Million in Senior Notes
Yesterday Lamar announced it was issuing $400 million in privately placed senior notes. Here is an excerpt from the press release: Baton Rouge, LA — May 11, 2020 — Lamar Advertising Company (Nasdaq: LAMR) announced today that it is seeking to raise approximately $400.0 million through an institutional private placement of senior […]
John James on designing a great out of home website.
Insider is surprised how many small out of home companies don’t have a website. A website is a great way to establish credibility with landowners. It’s also an effective way to generate leads. Insider talked with John James, Director of Business Development at The Nine about out of home websites. […]
Blip Billboards Makes News with Billboards Celebrating Graduation
Blip Billboards made the news in Utah with billboards celebrating graduating seniors. Here a link to an ABCNews4 Article and video. Lakeland Outdoor is honoring grads on billboards as are Reagan, Lamar and Highroad Outdoor. Insider’s take: You should be pitching your capabilities to use digital billboards to feature graduating […]
Lamar Launches Digital Billboard Campaign in Memory of Blake Davis
Baton Rouge, LA – May 11, 2020 – Lamar Advertising Company is proud to support #ForBlake, the movement that encourages people to perform good deeds in memory of Blake Davis, a young boy who lost his battle to pulmonary hypertension just shy of the age of three in 2019. Blake’s […]
Company of the Day – Headrick Outdoor Media
Company: Headrick Outdoor MediaHeadquarters: One Freedom Square, Laurel MS 39440 Markets: Idaho Utah Kansas Oklahoma Texas Louisiana Mississippi Alabama North & South Carolina Phone: 601.649.1977 Email: sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. Mr. […]
Jeremy Male: Q2 Revenues will be Down 50%
OUTFRONT CEO Jeremy Male said that second quarter revenue will be down 50% as OUTFRONT’s urban and transit billboard plant is heavily impacted by stay at home orders. Here are the highlights of last Friday’s earnings call. On future revenues As we look at Q2 to date, we expect our […]
OUTFRONT Revenues Up 3% in 1Q 2020
OUTFRONT’s first quarter was OK but there’s stormy weather ahead. Here are the results from OUTFRONT’s 2020 first quarter earnings release and earnings presentation. Revenues increased by 3.5% to $385 million due primarily to an increase in billboard revenue. Billboard revenues increased by 9% due to increased yields and digital […]
Sean Reilly on what’s up and what’s down.
On last week’s earnings call Sean Reilly reviewed Lamar’s top verticals: Our top three verticals are service, hospitals and restaurants. 1,2 and 3 are looking strong…Service is primarily attorneys. We’re getting a lot of inbound from attorneys…There are other services – things like pest control, home and office cleaning…and we’re […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]