On this week’s OAAA webinar, OAAA’s Stephen Freitas, Tech Crunch’s Anthony Ha, Talon’s Josko Grljevic and OUTFRONT’s Andy Sriubas discussed programmatic out of home. Sriubus commented on how covid impacting OUTFRONT and why the future is still bright. On Covid and out of home I see out of home as […]
By Michael Rosen, Chief Revenue Officer, Intersection A few weeks ago, the Reuters Institute for the Study of Journalism published the results of its most recent global news consumption survey. The study revealed that people all over the world have lost faith in nearly all forms of content-driven media, whether […]
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home (OOH), Transit and Digital display advertising company, and Hivestack, a Montreal-based ad tech company specializing in programmatic Digital Out-of-Home, announced today at the DPAA Video Everywhere Canada Summit that both parties have entered a partnership that will usher in a new era of Canadian […]
Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 30 years. Dave […]
By Neil Bell, New South Outdoor During the downturn of 2008, I remember feeling quite a bit of pressure to try to cut deals to get local customers back advertising. While cashflow was very important during that time, experience has shown me that offering heavy rate concessions makes the revenue […]
PJ Boidman has published US Media CPM comparisons in the July 2020 Media Monthly. Bulletins, posters and transit shelters are a good value with a CPM will below broadcast, TV and publishing. [wpforms id=”9787″] Paid Advertisement
NEW YORK, July 14, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its recently created Diversity & Inclusion Advisory Board has taken substantive action on two important projects – with the IRTS Foundation and Media for All — to […]
This month for Daily Billboard Blog’s 3 of a Kind feature we are shining a spotlight on three billboards that have been pixelated to great effect. This design gimmick helps advertisers hide what may be illegal, or tease something which may not be socially acceptable, or restricted by guidelines, making […]
If you travel the North Carolina metro areas of Charlotte, Winston-Salem/Greensboro and Brunswick County you can’t help but notice the bold, colorful aubergine (eggplant) billboards of Novant Health. Novant Health has been a consistent user of Out-of-Home, but during the Covid-19 pandemic they put the medium to epic use with […]
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Kathy Oertel is the firm’s general […]
