Company: Logan Communications Market: Massachusetts Headquarters: 129 Border Street, East Boston, MA 02128 Phone: 617-569-8720 Email: info@logancommunications.com Logan Outdoor is a family owned business which was founded in 1980 and operates a billboard plant in the Boston area including a portfolio of prominent displays near Logan Airport. Insider talked with Alyson Goldberg, a partner in […]
The entire OOH industry was deeply impacted by the news of John Savey’s tragic passing. Insider wanted to pass along a few of the many comments we received from those who knew John or were impacted by this tragedy. “Both of us worked for Whiteco back in the 80’s, but […]
Jean-Francois Decaux’s comments on last seek’s JCDecaux earnings call highlighted the uncertainty as to how fast transit and airport advertising markets will recover from covid. Here are two slides which illustrate the company’s predicament together with Jean-Francois Decaux’s comments. Many JCDecaux’s transit markets haven’t recovered. As of last week, you […]
Yesterday Lind Media’s John Siegenthaler told us about how Lind Media turned the side of a building into a giant screen. Camel City Posters Liv Brown give her side of the story. By Liv Brown, Camel City Posters With movie theaters remaining closed due to COVID-19, communities are getting […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a […]
By Ken Klein, OAAA EVP, Government Affairs The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than a dozen top markets for four […]
Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia, North Carolina Phone: 770.535.6310 Email: tharkins@localmediaoutdoor.com Morris Multimedia entered the out of home advertising business in September of 2018 by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Since […]
By Paul Wright, founder and CEO of SignValue One of our consulting partners EY, recently published an article by their EYQ think tank titled “Beyond COVID-19: Will you define the new normal or watch it unfold?” It is a fantastic read if you get a chance. The article explores several […]
Geopath’s 7/30/20 Mobility update reports that traffic for the week for July 20-27 was 95% of normal. Here’s the US weighted average for daily miles travelled by county. Insider’s take: This is good news. Traffic is holding up despite recent covid related tightening in restrictions on public gatherings. Make sure […]
NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, respectively. The courses are being developed and will […]
