The Four A’s interviewed Ian Dallimore, Lamar’s VP of Digital Growth. If you have any doubts that Ian is a man of many parts look at the books he’s reading: Elon Musk by Ashlee Vance, Scott Galloway’s The Four: The Hidden DNA of Amazon, Apple, Facebook and Google and […]
Other News
New Global Mood Media Study Reveals Two-Thirds of Consumers Have Returned to Non-Essential Shopping In-Store
AUSTIN, Texas–(BUSINESS WIRE)–With COVID-19 lockdown measures around the world easing, just under three-quarters of global consumers (71%) now report feeling comfortable returning to physical stores since local lockdowns have eased, according to research published today by Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience. […]
Company of the Day – Southern Billboards
Company: Southern Billboards Markets: Tennessee, Alabama, Florida, Georgia, Mississippi, North Carolina and South Carolina Headquarters: 103 Gillette Drive, Franklin, TN 37069 Phone: 615.807.0703 Email: info@southernbillboards.com Southern Billboards has been serving advertisers since 2009 in Georgia, Tennessee, Alabama, Mississippi, North Carolina, South Carolina and Florida, with locations primarily in medium and small markets. Jim […]
Paul Wright on Land Lease Costs
You already know that land lease costs are critical to keeping your expenses in check. Trust me, your land lease costs are one of the first things that buyers will ask about your plant. So you always try to negotiate low land lease rates on new sign sites, but landowners […]
Gen Z’s Favorite Brands are OOH’s Top Spenders
Morning Consult’s new special report, Gen Z’s Most Loved Brands, reveals that many brands most loved by consumers, ages 8 – 23, are also among the largest OOH advertisers. Gen Z’s top ten brand name list includes Netflix, YouTube, Google, Amazon, Apple, Target, Spotify, Nintendo, PlayStation, and Disney+. Of the […]
Verizon Teams With Broadsign for Programmatic Offering
NEW YORK and MONTREAL — September 1, 2020 Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step […]
Adomni Expands Cartop Program to Include Niio Digital Artwork
LAS VEGAS – Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. […]
Company of the Day: Media Choice
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 1000 static and digital faces in Central, South and East Texas, as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company was started in […]
Banks Tighten Lending
Insider hears from readers that banks are tightening lending standards. This is important because many out of home companies use debt for acquisitions and to finance new sign construction and digital sign conversions. Data from the Federal Reserve July 2020 Senior Loan Officer Survey on Bank Lending shows that 70% […]
Amber Williamson Joins Williamson & Associates
Williamson & Associates is pleased to announce that Amber Williamson has joined the company to create OOH Father-Daughter duo. “Williamson & Associates is growing! I’m very excited to announce the addition of my daughter, Amber Williamson, as Vice President at Williamson & Associates” says company founder Marty Williamson. “Amber has […]