Group M has revised upwards a forecast for US ad spending and US out of home spending. US ad spend (excluding political) is expected to grow 15% in 2021, up from a previous forecast of 12% due to stronger than expected economic growth and expanding numbers of small businesses which […]
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 29 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are 14 […]
Here are 5 things about Link Media Outdoor which Billboard Insider learned after reading 2020 10k for Link Media’s parent Boston Omaha. This stock is capital gains, not current income. Link Media’s parent Boston Omaha doesn’t intend to become a REIT or pay dividends any time soon. It want to […]
iKahan Media has developed three pathbreaking out of home opportunities Space Billboards In collaboration with SpaceX, NASA, and the guys who brought you Sputnik, iKahan is launching the world’s first ever extraterrestrial billboard. iK-LUNAR-001 will be conveniently located on the south pole of the moon, in clear view of passing […]
On yesterday’s Billboard Insider podcast Stephen Freitas suggested the out of home industry needs to move towards real time impressions data in order to compete effectively with online advertising. Billboard Insider asked Geopath President Kym Frank about the path to real time impressions. Kym, how often does existing Geopath impressions […]
RESTON, Va., March 31, 2021 – Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has […]
SYDNEY & NEW YORK (April 1, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today unveiled year-over-year (YoY) growth figures for its platform in the Australian and New Zealand (ANZ) market. In 2020, Vistar saw increasing adoption of programmatic DOOH, including: 50 programmatic campaigns from […]
Company: Trotter Outdoor Headquarters: 342 Bridle Path Rd., Saluda SC 29138 Market: South Carolina Phone: 864.992.7057 Email: mtrotter@trotteroutdoor.com Matthew Trotter is the owner/operator of Trotter Outdoor. Matthew’s father started the business 20 years ago. The Company remains a family company, owned and operated with a mix of both static […]
MilkMoney Founder and CEO Sam Keywanfar with Travis Scott at the launch of Cacti in West Hollywood. MilkMoney just finished a remarkable OOH campaign for Cacti, Travis Scott’s hard seltzer brand with Anheuser-Busch. Billboard Insider interviewed Sam Keywanfar, Founder and CEO of MilkMoney. How long have you guys been working […]
Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]
