Other News

Company of the day: JPG Media

Company: JPGMedia Markets: Hawaii Address:  1860 Ala Moana Blvd, Suite 420, Honolulu, Hawaii  98615 Email: jpg@JPGmedia.com Phone: 808-429-7220 JPG Media knows how to think outside the box.  It has to because it operates an out of home plant in a state which outlaws billboards.  The company is a member of […]

How Consumer Behavior Changed Post-Covid

By Campbell Keller, Director of Product Development, Clear Channel Outdoor One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is […]

Lyft Grants Adkom Exclusive Rights to Sell NYC Car-top Ad Screen Inventory

Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory.  Here’s a 24-second video launch video: Insider talked with Adkom VP of marketing Daniel Fleischer about the deal. What’s important about the Lyft deal? […]

Three Things the Geopath DMA Report Says About Traffic

Here are three things which Insider discovered after reading the September 14 2020 Geopath DMA report.  The Geopath report breaks out average daily miles travelled for 210 US DMA’s for March 2, 2020 to September 17, 2020. Average daily miles travelled is down in 3 of 4 cities in the […]

Daily Billboard Blog’s 3 of a Kind: Elections

With this year’s U.S. Presidential Election cycle in full swing, Daily Billboard Blog thought we’d take a look at three ad creatives this month that capitalize on voting season to help their products stand out in the city skyline. First up is this patriotic ‘Freedom to choose’ billboard for convenience store […]

Vector and StreetMetrics Offer Attribution Solution

NEW YORK (September 15, 2020) – Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector […]

Company of the Day – Millenium Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 844-842-8664 Email: administrator@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant in east Texas.  Their focus is on well-travelled Interstate highways.   [wpforms id=”9787″] Paid Advertisement

Dusty’s Outdoor Installs First Digital Sign

Dusty’s Outdoor has installed its first digital billboard – a 10 x 30 back to back digital sign in Mt Vernon, IL.  Insider talked with Travis Rhodes. You’ve been planning this for a while We have been working hard for the past 2 years with the city of Mt. Vernon, […]

Geopath Expands Place Based Inventory

New York, NY, September 11, 2020 — Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 […]

Company of the Day: Missouri Neon Outdoor

Company:  Missouri Neon Outdoor Markets: Missouri, Arkansas, Oklahoma. Address: 3160 W. Kearney St, Springfield, MO  65803 Phone: 417-862-1778 Missouri Neon Outdoor was started in 1934 and owns more than 850 static and digital faces in 40 counties in Arkansas, Missouri and Oklahoma.  Vernon Boyce bought the company in 1963 and […]