Lamar Advertising is in a long running dispute with the city of Pittsburgh over the Mt Washington sign. The dispute is before the Pennsylvania Supreme Court after Lamar prevailed in lower courts. The Pittburgh Gazette says the PA Supreme Court appears skeptical of the city of Pittsburgh’s case to make […]
OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owners customers to fast-track their connection with Posterscope’s proprietary automated trading platforms. The two companies have prebuilt a direct, live and OpenDirect compliant connection between Signkick’s Trading Bridge […]
Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters: 300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (484) 644-3674 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. The Route […]
Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You […]
Mark Boidman of PJ Solomon has shared five reasons he is bullish on OOH. (1) We’re starting to see the recovery… (2) We’re continuing to see top tech brands overallocated to out of home. (3) Digital out of home ad spend continues to grow. (4) Programmatic has impressive forecast growth. […]
The Geopath team is excited to announce our newest webinar series; Speaking Frankly! Hosted by Geopath President, Kym Frank, the series will consist of short interviews with thought leaders from across the advertising industry. The focus of the series will be to continually foster insightful discussions on topics relevant to Out […]
New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]
Vistar Media, the leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand. Currently in beta with agencies Omnicom Media Group and Acquire, this launch will provide buyers with programmatic access to valuable inventory from Lumo and Val Morgan. Through the Vistar DSP, buyers seeking to […]
Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN 37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi. In December 2018 the company sold its Tennessee signs to Blanning Company. Moreland Signs was formed in 1988 and […]
Yesterday Insider wondered where the The American Billboard book on Bill Clinton’s bookshelf came from. Turns out Nancy Fletcher, former CEO of OAAA and current member of the Board of Directors of Lamar Advertising, gave Clinton a copy of the book in the early 90’s when the book first came […]
