Other News

How Digital Street Level OOH Engages Consumers and Drives Action

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on how digital street level advertising engages consumers and drives action. [wpforms id=”9787″] Paid Advertisement

Watchfire Freemont Street Canopy Wins Award

DANVILLE, Ill, — (August 25, 2020) —  Watchfire Signs, a leading provider of exterior and interior LED signs, announced that its Fremont Street Experience Canopy project in Las Vegas was named the Specialty Construction Best Product 2020 Southwest by Engineering News-Record (ENR). Click to tweet. ENR, which reports on the […]

Hivestack Names Hawke CMO

Hivestack, a global ad tech leader in digital out-of-home (DOOH), today announced the appointment of global marketing strategist Nikki Hawke to the position of Chief Marketing Officer. As Hivestack’s first ever CMO, Hawke will report to the Company’s Chief Executive Officer, Andreas Soupliotis. She will lead the team responsible for […]

Company of the Day: Maloney Outdoor

Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters:  PO Box 4849, Louisville, KY  40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County.  The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]

The billboard lawyer is having a billboard design contest.

We’ve written before about Alex Shunnarah, the Alabama lawyer who rents 2,500 billboards a year to promote his accident and injury law practice.  Shunnarah is having a billboard design contest.  The winner will receive a $500 VISA gift card.  Submissions are due September 30, 2020 Insider’s take:  A clever way […]

Canadian Tech Company Uses OOH in Silicon Valley to Recruit Talent

If you live and work in Silicon Valley, you might have seen this billboard, which is a part of a $100,000 campaign led by Canadian tech innovation company Communitech. Canada’s innovation ecosystem could benefit from U.S. tech workers seeking alternative options. Learn how Canadian startups can access great talent south […]

The Missing F

GRAND RAPIDS, Mich—The latest billboard for Mary Free Bed Rehabilitation Hospital, in collaboration with advertising agency Extra Credit Projects (ECP), has viewers doing double-takes.The design, which features a strategically placed fallen ‘F,’ continues the organization’s playful brand voice while reinforcing their mission and message of hope and love during the fall season.While the hospital is nationally known for […]

Lamar Advertising Building New Las Vegas Digital Celebrating City’s Westside

Baton Rouge, LA – August 24, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that, through its ongoing partnership with the City of Las Vegas, it will build a new informational digital advertising sign, or Parquee®, created specifically to […]

Company of the Day – MV Outdoor

Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.    […]

Anna Bager: We’re the largest broadcast medium that there is.

OAAA President and CEO Anna Bager was on the Local marketing trends podcast last week.  Some of her comments. On recovering from the pandemic We really retained traffic very well.  It wasn’t like people weren’t allowed to go out of their houses.  No…they were still going out of certain things.  […]