Shoutouts to Adams, Lamar and Primary Media for running positive messages encouraging people to vote. [wpforms id=”9787″] Paid Advertisement
Other News
Company of the Day: Pacific Outdoor
Company: Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor Advertising operates a billboard plant in Oregon and Washington The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1,000 […]
Beware Termination on Sale Clauses
Many landlords want to terminate a billboard lease on sale of a property. Ambiguous termination of sale clauses can lead to future disputes. That’s the lesson of Lamar Outdoor Advertising v Harwood. Here are the facts. In 1994 Pridemark Outdoor entered into a 10 year lease with a 10 year […]
Jodi Senese – An Ad Campaign Which Plays to Digital OOH Strengths
On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool. Absolut has digital billboards […]
OAAA and Adweek Presents the Inaugural Elevate: OOH Summit
NEW YORK (PRWEB) NOVEMBER 02, 2020 Adweek, the leading source of news and insights covering marketing, media and technology — together with the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem — are excited to announce a new event […]
Billboard Contest Winner Gets Job
In September Vita Coco launched a billboard contest to let recent graduates and aspiring designers compete to design a billboard. The winning designer was awarded a job as a junior designer with Vita Coco. The company had some fun with the award while running the award announcement in Times Square. [wpforms […]
Company of the Day – Outdoor One
Company: Outdoor One Headquarters: 3636 E. U.S. Highway 12 Michigan City, IN 46360 Markets: Northern Indiana & Southwest Michigan Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 20 years. All of their Billboards are located along heavily traveled highways and situated […]
Maximizing Collections on Sales
Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid. Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people. I thing that makes for awkward relationships for them. If they end up […]
The OAAA CMO Roundtable
Insider sat in on last week’s OAAA chief marketing officer roundtable. The OAAA’s Stephen Freitas asked each panelist to describe the past year in one word and this is what they said. OUTFRONT’s Jodi Senese: Transformational. Clear Channel Outdoor’s Dan Levi: Oi, meaning, when is 2021. Intersection’s Esther Raphael: Cancelled. […]
IBO Public Service Initiatives
On last week’s Billboard Insider podcast Chris Cowlbeck talked about 4 IBO public service initiatives. The first one that comes to mind is one that we’ve had for a couple of years…Operation Christmas shoebox…They pack these shoeboxes and send them to kids in third world countries. Everybody feels good about […]
