After Insider published the most recent Geopath mobility report showing average daily miles travelled was 94% of normal a reader commented: The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can […]
Insider asked IBOUSA and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference: “Everybody had a positive story to talk about coming through this pandemic. Yes, we […]
At Billboard Insider we’re committed to publishing the leading free daily source of news for the out of home industry. Here’s what’s new. We’ve averaged 61,500 views per month so far in 2020. Our daily newsletter subscribers have topped 2,900. We just updated our website’s look and functionality. We’re emphasizing […]
NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks tomorrow and was developed by DPAA in conjunction […]
Company: Norris Outdoor Advertising Markets: Kansas, Oklahoma, Arkansas, Missouri Headquarters: 115 E. St. John, Girard, Kansas, 66743 Phone: 620-724-4719 Email: jnorris@norrisoutdoor.com Norris Outdoor is part of Norris Advertising, a multi-media company that houses Norris Outdoor Advertising and MD News Greater Kansas. Norris Outdoor currently has 37 locations serving Southeast Kansas […]
Innovative Billboards is a Michigan company which is developing a 14 X 48 scrolling billboard which can triple revenue & profit. The primary application is to upgrade static boards but it is ideal in areas which prohibit digital billboards. The company is looking to commence production in early 2021. The company plans to sell their […]
Insider is a fan of Brad Thomas, a research analyst who writes on public REITs for Forbes and Seeking Alpha. Last week Thomas suggested that Landmark Infrastructure’s valuation imputes no value to the company’s portfolio of out of home leases. Insider thinks that Landmark should sell the portfolio to out […]
Movia Media was started in 2015 and operates a fleet of mobile billboards The company recently executed an innovative advertising campaign for Knix, the womens underwear product. Insider talked with Founder and CEO Casey Binkley. How did you target where to place ads for your campaign? It was a tactic […]
Geopath’s Mobility Report dated October 8, 2020 shows that average daily miles travelled is 94% of normal. Traffic for the week beginning 9/28/20 increased in nearly all states. [wpforms id=”9787″] Paid Advertisement
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
