On March 15, 2021, the United States District Court for the Southern District of Texas issued an interesting First Amendment decision with potentially broad impact on the out of home industry. The case is PETA vs Hinckley, and you can access the opinion here. The case arises from the request […]
The San Jose billboard saga continues as the City Council faces opposition, but not from the billboard industry. The allegations come from Citizens for Free Speech and Equal Justice who, as reported by the The San Jose Spotlight, illegally erected a digital billboard near Highways 880 and 101 to sell […]
Company: Transformation Media Markets: 10 eastern states. Headquarters: 1019 Route 519, Building #1, Eighty Four, PA 15330 Phone: 724-228-3469 84 Outdoor (now Transformation Media) was formed the late 1990’s, when the founder of 84 Lumber Company, instructed his site investigators to locate sites for billboard structures as they searched for new store locations. […]
By Stephen Freitas, Partner, OOH Capital In William Shakespeare’s tragedy Richard III, the title character himself conveys the mood of the play with the line, “Now is the winter of our discontent, made glorious summer by this sun.” It is a metaphor in which Richard expresses sadness like winter, turned […]
The Kentucky legislature has approved HB 328, a revised billboard control act to fix the previous law which a court invalidated. Yesterday the House approved an amended version by 30-6, the Senate approved the amended version by 91-3 and the measure has been delivered to the Governor. The bill amends […]
In 2020, over 3 million women left the workforce. In September of 2020 alone, for every man that left the workforce, four women left as well. Covid-19 has no doubt caused long-standing cracks in the life that we knew, cracks that we will be fighting to repair for years to […]
LOS ANGELES, March 16, 2021 /PRNewswire/ — AdQuick, the top out-of-home (OOH) advertising marketplace in the world, today announced that it is the 74th fastest growing company in the annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. “Being placed on the Inc. 5000 Regionals: California list is a milestone for us,” […]
New York, NY — March 17, 2021 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced its expansion into Canada. Marketers can now tap into thousands of premium digital OOH screens across the Canadian market, from publishers such as Adapt Media, Ads Alfresco, AdStash, Allvision, […]
Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC 28220 Phone: 704-504-5330 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]
Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities. They talk about getting started, the Regency signs purchase and how they secured One Times Square. Don’t […]
